| 100% | HYPED | 5 | "The company ___ their new product to the maximum." (promoted in an exaggerated manner) |
| 39% | MISTLETOE | 9 | Plant kept under the pillow by singletons in an Irish New Year's Eve tradition to help them dream of their future partners |
| 36% | OVERACT | 7 | Perform in an exaggerated manner |
| 35% | FLUCTUATE | 9 | To rise and fall in an irregular manner |
| 35% | DIAMONDJIMBRADY | 15 | Tycoon who was reputedly the first person in New York City to own an automobile |
| 35% | FLOUNCE | 7 | Strut or stride in an exaggerated manner |
| 35% | HIPPEST | 7 | In to the maximum extent |
| 34% | APOGEAL | 7 | Related to the farthest point in an orbit |
| 34% | IKEA | 4 | Furniture store that was the first company to show a gay couple in an American TV commercial |
| 33% | VISA | 4 | Company added to the Dow 30 in 2013 |
| 33% | BROOKLYN | 8 | Colm Tóibín novel about an Irish woman who moves to New York in the 1950s |
| 33% | CABOTAGE | 8 | The right to operate transit services in an area |
| 33% | SHOCK | 5 | Suddenly being upset; Getting to know of something in an unexpected manner |
| 33% | FLOUNCING | 9 | Stomping off in an exaggerated or angry manner |
| 32% | INANELY | 7 | In an off the wall manner |
| 32% | SANITY | 6 | The ability to think & behave in a rational manner |
| 32% | SUFFRAGE | 8 | The right to vote in an election |
| 32% | PAM | 3 | Product that becomes an item to which it's applied after shifting the last letter one spot down in the alphabet |
| 32% | BROOKLYN | 8 | 2009 novel by 38-Across about an Irish woman who moves to New York in the 1950s (2 wds.) |
| 32% | UPPERHAND | 9 | To have the __, be in an advantageous position |
| 31% | ALENE | 5 | The "A" in CDA, to an Idahoan |
| 31% | ELIDE | 5 | Fail to pronounce, as the "g" in an "-ing" word |
| 31% | COMPLY | 6 | To act in the expected manner |
| 30% | BARNABAS | 8 | Name given by the Apostles to the Levite Joseph in the New Testament |
| 30% | BRISTOL | 7 | British port from which John Cabot sailed to the New World in 1497 |
| 30% | RECOUNT | 7 | To go over the number of votes in an election again |
| 30% | MOTOROLA | 8 | The first company to sell a cellphone, in 1973 |
| 30% | ALLERGY | 7 | Sneezing in the spring is from an __ to pollen |
| 30% | OWE | 3 | Big companies ___ their fame to their products |
| 30% | BUSINESSLETTERS | 15 | Company correspondence ... and a hint to the abbreviation hidden in 17-, 24-, 52- and 66-Across |