| 100% | SMUCKERS | 8 | "With a name like ___ it has to be good" jelly brand |
| 50% | REALDEAL | 8 | Something considered to be a supremely good example of its kind, with "the" |
| 49% | SOS | 3 | Brand name that looks like it has a missing period |
| 48% | THEPRINCE | 9 | Machiavelli treatise with a chapter that considers “whether it is better to be loved than feared” |
| 47% | EARWAX | 6 | Sometimes it has to be syringed out with water |
| 46% | ANTE | 4 | You have to be upfront with it |
| 45% | TSA | 3 | It has to deal with a lot of baggage, for short |
| 45% | RIPE | 4 | Like a fruit that's good to be had |
| 45% | TAG | 3 | It has a price to be paid |
| 45% | RUDE | 4 | "You don't have to be a jerk about it!" |
| 45% | PITCH | 5 | It has the potential to be a hit |
| 44% | CENTIPEDE | 9 | Arthropod named as it was thought to have a 100 legs but in fact has a varying number |
| 44% | SNAKES | 6 | "Why did it have to be ___?" (Indiana Jones's reaction to a pit full of reptiles) |
| 44% | NICKS | 5 | Stevie ___, singer who was a member of Fleetwood Mac before having a successful solo career with hits like "Talk to Me" |
| 44% | AMANA | 5 | "Built better than it has to be" sloganeer |
| 43% | VALUEADDED | 10 | Like a basic T-shirt with a brand name on it, for example |
| 43% | BACONATOR | 9 | Wendy's sandwich with a name that makes it sound like a weapon |
| 42% | BURNINGQUESTION | 15 | It has to be asked |
| 42% | TRICKS | 6 | It is good to have these up one's sleeve |
| 41% | CANTSAYSURE | 11 | Is unable to pronounce the name of a deodorant brand? |
| 41% | WRONG | 5 | Like a test answer with an "x" next to it |
| 41% | EARLY | 5 | With 1-Down, good thing to have for a tornado |
| 41% | LAW | 3 | It's said to have a long arm, with "the" |
| 41% | TWEETS | 6 | Social media posts like @dril's "awfully bold of you to fly the Good Year blimp on a year that has been extremely bad thus far" |
| 41% | NEHI | 4 | Brand whose name was chosen to remind people of its bottles' height |
| 40% | AVIA | 4 | Athletic shoe brand with a name meant to suggest flying |
| 40% | PUMA | 4 | Panther relative which lends its name to a sportswear brand |
| 40% | VEGAN | 5 | Someone you'd be unlikely to have a beef with? |
| 40% | INERT | 5 | Like Xenon, which is unlikely to have a bonding experience |
| 40% | FAKE | 4 | Like a bag with a misspelled brand name |