| 100% | LIME | 4 | ___ Crime, vegan make-up brand founded by Xenia Vorotova |
| 62% | INIKA | 5 | Vegan make-up brand from Australia founded by Miranda Bond |
| 61% | VESCA | 5 | ___ Beauty, vegan make-up brand from America founded by Carolyn Chen |
| 59% | JEFFREE | 7 | ___ Star Cosmetics, eponymous vegan make-up brand from America founded by the internet sensation |
| 54% | KAT | 3 | ___ Von D Beauty, eponymous vegan make-up brand founded by the tattoo artist |
| 48% | COVER | 5 | ___ FX, vegan make-up brand from Canada owned by private equity firm L Catterton |
| 37% | FENTY | 5 | ___ Beauty, brand founded by Rihanna |
| 36% | KSWISS | 6 | Sneaker brand founded by two European emigrants |
| 36% | AVIA | 4 | Athletic shoe brand founded by Jerry Stubblefield |
| 36% | GOOP | 4 | Life-style brand founded by Gwyneth Paltrow |
| 36% | UGG | 3 | Fashion brand founded by an Australian surfer |
| 36% | ADIDAS | 6 | Sports brand founded by Adi Dassler in 1924 |
| 36% | BULGARI | 7 | Italian luxury brand founded by a Greek silversmith |
| 35% | IKEA | 4 | Swedish furniture brand founded by Ingvar Kamprad in 1943 |
| 34% | DCON | 4 | Pest control brand founded by Lee Ratner (!) in the 1950s |
| 34% | FENTY | 5 | ___ Beauty, cosmetics brand founded by Rihanna that uses her surname |
| 33% | NEST | 4 | Brand of thermostat made by Google |
| 33% | VERSACE | 7 | Italian fashion brand founded by Gianni ___ that came out with its own Barbie |
| 32% | TRIPTYCH | 8 | Painting made up of three panels, side by side |
| 32% | PAM | 3 | Brand of cooking spray made by Conagra |
| 32% | CHEWY | 5 | Brand of granola bar made by Quaker |
| 32% | ELF | 3 | ___ Cosmetics, American cruelty-free cosmetics brand founded by Joseph Shamah, and Scott Vincent Borba |
| 32% | ATRA | 4 | Razor brand made by Gillette |
| 31% | AVEDA | 5 | Vegan brand owned by Estée Lauder |
| 31% | VAIO | 4 | Notebook brand once made by Sony |
| 31% | VIA | 3 | Instant coffee brand made by Starbucks |
| 31% | BIRKIN | 6 | Expensive bag brand made by Hermès |
| 31% | BIDET | 5 | Product made by the brand Tushy |
| 31% | VESPA | 5 | Popular scooter brand made by Piaggio |
| 31% | HAMS | 4 | Steamed ___ (food item made up by Principal Skinner on "The Simpsons") |