| 100% | UNCOLA | 6 | 7Up, in old ads, with "the" |
| 73% | UNCOLA | 6 | Term describing 7Up in old ads |
| 72% | UNCOLA | 6 | 7UP, in old ads |
| 65% | THENEW | 6 | Out with the old, in with __ |
| 64% | NEW | 3 | Out with the old, in with the ___ |
| 64% | NEW | 3 | "Out with the old, in with the __" |
| 63% | CAIRO | 5 | City with the oldest metro system in Africa |
| 61% | HAMMS | 5 | Old beer with the ad line "From the land of sky blue waters" |
| 59% | TOLEDO | 6 | With 2-Down, the oldest sister city in the U.S. |
| 58% | ANACIN | 6 | Product with the old ad catchphrase "Mother, please, I'd rather do it myself!" |
| 58% | ANACIN | 6 | Pain relief brand with early "hammers in the head" ads |
| 57% | DINAH | 5 | Someone's in the kitchen with her, in an old song |
| 57% | KUNGFU | 6 | 1970s TV show with a Shaolin monk in the Old West |
| 57% | SAAB | 4 | "The Well-Built Swede," in old ads |
| 55% | WHOKILLED | 9 | With 59-Across, old English nursery rhyme being investigated by the detectives in this puzzle |
| 55% | ELSIE | 5 | Bovine in old ads |
| 55% | JIMMYCRACKCORN | 14 | Old song with the lyric "When he would ride in the afternoon / I'd follow him with my hickory broom" |
| 54% | TABU | 4 | "Forbidden" fragrance in old ads |
| 54% | SKIES | 5 | "Friendly" things, in old ads |
| 54% | LOOK | 4 | "___ Me in the Eye: My Life with Asperger's" (memoir by John Elder Robison) |
| 53% | SALEM | 5 | It "refreshes naturally," in old ads |
| 53% | UNCOLA | 6 | 7-Up nickname, in old ads |
| 53% | DEADCHEAT | 9 | Poker player in the Old West after being caught with a card up his sleeve? |
| 53% | JAVIER | 6 | With 33-Across, "No Country for Old Men" Oscar winner who was in the James Bond movie "Skyfall" |
| 53% | IPANA | 5 | Bucky Beaver's brand, in old ads |
| 53% | IPANA | 5 | Bucky Beaver's toothpaste, in old ads |
| 53% | TATTLETALEGRAY | 14 | What Fels-Naptha banished, in old ads |
| 53% | SOMEONES | 8 | "___ in the kitchen with Dinah" (old song lyric) |
| 52% | ARCO | 4 | With the bow, in music |
| 52% | OREO | 4 | Brand name after "Oh! Oh!," in old ads |