| 100% | ENDORSES | 8 | Appears in ads for, say |
| 57% | PSA | 3 | Ad for MADD, say |
| 56% | ABEVIGODA | 9 | "Barney Miller" actor who appeared in a 2010 Super Bowl ad for Snickers with Betty White: 2 wds. |
| 55% | ONSCREEN | 8 | Appearing in a movie, say |
| 55% | ACT | 3 | Appear in a sitcom, say |
| 54% | WHITER | 6 | Word in ads for toothpaste and detergent |
| 54% | KERMITTHEFROG | 13 | Muppet who says "Milk isn't just for tadpoles" in a "Got Milk?" ad: 3 wds. |
| 53% | LEGGO | 5 | "___ my Eggo!" (catchphrase in ads for frozen waffles) |
| 53% | AMC | 3 | Movie chain with an ad in which Nicole Kidman says "We come to this place for magic" |
| 52% | DENEUVE | 7 | Actress once featured in ads for Chanel No. 5 |
| 50% | OWL | 3 | Creature in ads for Xyzal, TripAdvisor and America's Best Contacts & Eyeglasses |
| 49% | JOEPESCI | 8 | Oscar winner who appeared in a Snickers ad |
| 49% | GNOME | 5 | Pointy-hatted garden figure who appears in Travelocity ads |
| 48% | ELLEN | 5 | Talk show host DeGeneres who appeared in CoverGirl ads |
| 48% | FLO | 3 | Character who's appeared in over 100 Progressive ads |
| 48% | TRIX | 4 | Cereal whose mascot appeared in a “Got Milk?” ad |
| 48% | ETS | 3 | Beings that never appear in "Battlestar Galactica," for short |
| 48% | SKIPBAIL | 8 | Fail to appear in court, say |
| 48% | ISO | 3 | "Looking for," in classified ads |
| 48% | ISO | 3 | “Looking for,” in personal ads |
| 48% | LOFAT | 5 | For dieters, in ads |
| 47% | THENEWLYWEDGAME | 15 | Show that has appeared in various versions for six decades |
| 47% | ISO | 3 | "Looking for," in personal ads: Abbr. |
| 47% | RESEES | 6 | Brings in for more tests, say |
| 47% | SWOOP | 5 | Fly in for the kill, say |
| 47% | CAMEO | 5 | Pop in for a scene, say |
| 47% | ISO | 3 | "Looking for," in a personal ad |
| 47% | GNOME | 5 | Garden figure with a pointy hat who appears in Travelocity ads |
| 47% | NICOLEKIDMAN | 12 | "Australia" actress who appears in a Chanel fragrance ad: 2 wds. |
| 46% | BID | 3 | Say "one spade" in a bridge game, for example |