| 100% | MACINTOSH | 9 | Apple's now-famous personal computer that was first introduced in a famous "1984" commercial that aired during Super Bowl XVIII |
| 38% | DISNEY | 6 | "I'm going to ___ World!" commercial for a famous theme park resort that aired often during Super Bowls |
| 34% | MONTERO | 7 | 2021 #1 hit song that was teased in a Super Bowl commercial |
| 33% | CINNAMON | 8 | ___ Toast Crunch, wheat and rice cereal that was first introduced in 1984 |
| 33% | MACINTOSH | 9 | Apple computer line first introduced in 1984 |
| 32% | IKEA | 4 | Company that was the first in the U.S. to air a TV ad with a gay couple (1994) |
| 31% | NFC | 3 | Org. that a 22-Across will represent during Super Bowl LVIII |
| 31% | III | 3 | First Super Bowl that was actually called a Super Bowl |
| 30% | MUMMY | 5 | "The ___," 1999 adventure film set in Egypt starring Brendan Fraser, whose trailer was aired during Super Bowl XXXIII |
| 30% | COCACOLA | 8 | Soda featured in the famous "Hey kid, catch!" commercial during Super Bowl XIV in 1980: Hyph. |
| 30% | AFC | 3 | Org. that a 9-Across will represent in Super Bowl LVIII |
| 30% | ARMAGEDDON | 10 | 1998 sci-fi Bruce Willis film in which he destroys an asteroid, whose trailer was aired during Super Bowl XXXII |
| 30% | MATRIX | 6 | "The ___," 1999 sci-fi film about a simulated reality starring Keanu Reeves, whose trailer was aired during Super Bowl XXXIII |
| 29% | ABCD | 4 | First characters introduced in a famous song? |
| 29% | BOSTON | 6 | First Night ___, a New Year's Eve artistic and cultural celebration, that was first held in 1975 |
| 28% | ROLL | 4 | Fruit ___-Ups, fruit snack brand that was first introduced in 1983 |
| 28% | POCKETS | 7 | Hot ___, brand of microwaveable turnovers that was first introduced in 1983 |
| 28% | STRUDEL | 7 | Toaster ___, brand of toaster pastry food that was first introduced in 1985 |
| 28% | OWN | 3 | "The Devil's ___," 1997 thriller movie starring Harrison Ford whose trailer was aired during Super Bowl XXXI |
| 28% | IKEA | 4 | Furniture store that was the first company to show a gay couple in an American TV commercial |
| 27% | KIT | 3 | First aid ___, collection of medical supplies that is commonly kept in a lab |
| 27% | PEZ | 3 | Candy that was originally introduced in Austria as a breath mint |
| 27% | COCACOLA | 8 | Pepsi's rival beverage company whose commercial, "Hey Kid, Catch!" featured "Mean" Joe Greene and aired during Super Bowl XIV: Hyph. |
| 26% | MACINTOSH | 9 | Personal computer launched by Apple in 1984 |
| 26% | AIR | 3 | "In the ___ Tonight," song by Phil Collins that was used in a Cadbury's commercial |
| 26% | LOCK | 4 | Master ___, security product company whose "Tough Under Fire" commercial aired during Super Bowl VIII |
| 26% | TIDE | 4 | Detergent brand that ran "It's a ___ Ad" ads during the 2018 Super Bowl |
| 26% | OUT | 3 | "School's ___," 1972 hit by Alice Cooper that was featured in a Staples commercial |
| 26% | SUN | 3 | Capri ___, German juice concentrate drink that was first introduced to American markets in 1981 |
| 26% | BOWL | 4 | "Tecmo Super ___," American football video game that was first released in 1991 by Tecmo |