| 100% | SBS | 3 | Brand name used by NYC's MTA rapid transit service that first came into service in 2008 |
| 27% | ESSO | 4 | Brand name first used by Standard Oil of New Jersey |
| 27% | NESTLES | 7 | Brand name that used to be spelled out in commercials |
| 26% | BLUECHECK | 9 | Mark obtained by paying for the premium service named in this answer's first word |
| 26% | ESSO | 4 | Brand name used by Jersey Standard |
| 25% | OREO | 4 | Snack that's the most-used brand name in New York Times crosswords |
| 25% | SLRS | 4 | Reporting mark used by the shortline outfit that services Pureland Industrial Park in Bridgeport, NJ |
| 25% | YAHOO | 5 | Word coined by Jonathan Swift in "Gulliver's Travels" that's now also the name of a popular email service |
| 25% | HBOMAX | 6 | Streaming service that dropped the first three letters of its name when it rebranded in 2023 |
| 24% | ARCHSUPPORT | 11 | Service provided by item named in first words of 17-, 28- and 48-Across? |
| 24% | CORTEZ | 6 | Name in Keats's "On First Looking Into Chapman's Homer" |
| 24% | AMOCO | 5 | Brand name reintroduced by BP in 2017 |
| 24% | OLAY | 4 | Skin care brand that used to have "Oil of" in front of its name |
| 24% | MARC | 4 | First name that's a verb in reverse |
| 23% | LEON | 4 | First name that's another first name in reverse |
| 23% | EBONICS | 7 | Vernacular that came into prominence in 1996 |
| 23% | GINSU | 5 | First brand to use the phrase “But wait, there’s more!” in its infomercials |
| 23% | ANDREA | 6 | First name that's feminine in English and masculine in Italian |
| 23% | DIOR | 4 | Luxury French fashion brand founded by Christian ___ that came out with its limited edition Barbie collectible in 1996 |
| 23% | EBWHITE | 7 | Author whose last name's first letter, followed by the two initials that precede his last name, form a word in one of his most famous titles |
| 23% | SEIKO | 5 | Brand name that means "exquisite" in Japanese |
| 22% | ALIVE | 5 | "It's ___!" quote used by Gingy in "Shrek" that is a reference to "Frankenstein" |
| 22% | OLGA | 4 | Lingerie brand that's a Russian woman's first name |
| 22% | LULU | 4 | Woman's name that precedes "lemon" in an athletic wear brand |
| 22% | ROBE | 4 | Garment worn by John Roberts that's hidden in his name |
| 22% | NEE | 3 | Word followed by a last name that’s no longer used |
| 22% | SAAB | 4 | Brand name briefly used by National Electric Vehicle Sweden |
| 22% | JACUZZI | 7 | Brand name for hot tub used in some hydrotherapy |
| 22% | UBER | 4 | Service that dropped "Cab" from its name in 2011 |
| 22% | BOW | 3 | Cupid's ___, mythological object that was used by Cupid to induce people to fall in love |