| 100% | KOOL | 4 | Brand name whose middle two letters are linked in its logo |
| 48% | ARIZONA | 7 | Brand name whose middle letter is capitalized for no apparent reason |
| 45% | GEORGI | 6 | Vodka brand name whose fourth letter is written backwards in ads |
| 42% | NPR | 3 | Network whose logo shows its name in lowercase letters |
| 41% | ICEE | 4 | Brand whose logo's letters are covered in snow |
| 41% | EGGO | 4 | Brand whose last letter is in the shape of its product |
| 39% | TAB | 3 | Brand name with 2/3 capital letters in its logo |
| 39% | ISR | 3 | U.S. ally whose capital has the letters U-S-A in the middle of its name: Abbr. |
| 39% | TRIVIA | 6 | "Hawaii and Tennessee are the only two U.S. states whose names end in doubled letters," e.g. |
| 38% | AMAZON | 6 | In its logo, A and Z are linked by an orange line |
| 38% | PEZ | 3 | Tablet-shaped candy whose name was derived from the first, middle, and last letters in the German word for peppermint |
| 37% | HILO | 4 | City whose first two letters are its state's postal abbreviation |
| 37% | IKEA | 4 | Its logo includes its name in blue letters in a yellow oval |
| 36% | TOPEKA | 6 | Capital whose last two letters are the first two letters of its state |
| 36% | SOBE | 4 | Beverage brand whose logo is two lizards |
| 35% | OMEGA | 5 | Watch brand whose name is a Greek letter |
| 35% | MOSCOW | 6 | World capital whose last two letters are its first two letters upside down |
| 35% | IHOP | 4 | Its four-word name was reduced to four letters in 1973 |
| 35% | OMEGA | 5 | Watch brand whose name is also a Greek letter |
| 35% | ONE | 3 | Number of states whose last two letters are its own postal abbreviation |
| 35% | NEHI | 4 | Brand whose name was chosen to remind people of its bottles' height |
| 34% | LEVIS | 5 | Brand with two harnessed horses in its logo |
| 34% | ILLINI | 6 | College team whose name is its home state minus two letters |
| 34% | LIONEL | 6 | Classic toy company whose name is its founder's middle name |
| 34% | ALPO | 4 | Pet food brand whose name reflects its founding in Allentown, Pa. |
| 34% | AROMANTIC | 9 | Orientation whose name is often shortened to its first three letters |
| 34% | TARPAULIN | 9 | Covering whose name is often shortened to its first four letters |
| 34% | OREIDA | 6 | Food brand whose name is a portmanteau of two state names |
| 34% | OREIDA | 6 | Food brand whose name is a combination of two state abbreviations |
| 34% | IRAN | 4 | Country whose name is one letter off from its neighbor, Iraq |