| 44% | PHARAOHANT | 10 | Pest so named because it was originally found in royal tombs |
| 44% | NENE | 4 | Bird so named because of its call |
| 43% | XRAY | 4 | ___ tetra (fish so named because its spine is visible through its translucent skin) |
| 41% | LONGISLANDIEDIEDTEA | 19 | Alcoholic drink so named because of its color, not its content |
| 41% | SOCKS | 5 | The Clintons' White House cat, so named because of its white feet |
| 40% | SOAPOPERA | 9 | Genre so named because of its roots in Procter & Gamble-sponsored radio dramas |
| 36% | TROUT | 5 | Kilgore ___ (fictional sci-fi author so named because Kurt Vonnegut “thought it was funny to be named after a fish”) |
| 31% | HIC | 3 | Drink brand so named for being rich in a particular vitamin |
| 30% | BIC | 3 | Brand name for writing or lighting |
| 30% | OXO | 3 | Brand name chosen for its symmetry |
| 30% | SKY | 3 | It's the limit, so they say |
| 30% | RAGU | 4 | Brand name with an accent on it |
| 29% | LEGGS | 5 | Brand name that alludes to its original container |
| 29% | TWICEBAKEDBREAD | 15 | Rusk so light it defies gravity? |
| 29% | BLACKHOLE | 9 | Its gravity is so strong even light cannot escape |
| 29% | YAHWEH | 6 | Name so sacred that some refuse to speak it |
| 29% | MIX | 3 | It can follow "Meow" or "Chex" in brand names |
| 29% | RAGU | 4 | Brand name with an accent on its last letter |
| 29% | ASKFOR | 6 | "___ it by name" ("Buy our brand"): 2 wds. |
| 28% | BIC | 3 | Lighter brand whose old TV ads referred to "flicking" it |
| 28% | SOS | 3 | Brand name that looks like it has a missing period |
| 28% | TAB | 3 | Brand name with 2/3 capital letters in its logo |
| 28% | BIC | 3 | Brand that stylizes its name with a lowercase second letter |
| 28% | NEWYORKNEWYORK | 14 | The city so nice they named it twice |
| 28% | TUMS | 4 | Antacid brand named for the organ it soothes |
| 28% | ESTERC | 6 | Supplement brand named for the vitamin it contains |
| 28% | DONUTS | 6 | Dunkin' __, brand dropping its product in its name |
| 28% | ODOULS | 6 | Beer brand with two apostrophes in its name |
| 28% | WOOLITE | 7 | Detergent brand with a fabric in its name |
| 28% | REDDIWIP | 8 | Topping brand with multiple misspellings in its name |