| 100% | NEHI | 4 | Brand whose name was chosen to remind people of its bottles' height |
| 43% | FIJI | 4 | Country whose name is a brand of bottled water |
| 40% | GOOGLE | 6 | Company whose name is spelled with up to 10 O's toward the bottom of its webpages |
| 39% | UTAH | 4 | Its name is said to mean "people of the mountains" |
| 38% | LEBARON | 7 | Chrysler model whose name becomes that of a country when its fifth letter is changed to an n |
| 37% | OREIDA | 6 | Food brand whose name is a portmanteau of two state names |
| 37% | OREIDA | 6 | Food brand whose name is a combination of two state abbreviations |
| 37% | EOS | 3 | Lip balm brand whose name is short for "evolution of smooth" |
| 37% | YETI | 4 | Cooler brand whose name is also that of a mythical creature |
| 36% | FIJI | 4 | Island group whose name is a brand of water |
| 36% | IND | 3 | St. whose name is part of its capital's name |
| 36% | HIC | 3 | Fruit-drink brand whose name boasts of its vitamin content |
| 36% | COCA | 4 | Leaf whose name is half of a soft-drink brand |
| 36% | PERRYMASON | 10 | Fictional veteran whose name is an anagram of "army person" |
| 36% | HAAGENDAZS | 10 | Food product whose name is an example of "foreign branding" |
| 36% | PERU | 4 | Country whose name becomes that of a currency when its second letter is doubled and its last two letters are moved to the front |
| 35% | ABBA | 4 | Quartet whose name is an acronym of its members' first names |
| 35% | AROMANTIC | 9 | Orientation whose name is often shortened to its first three letters |
| 35% | TARPAULIN | 9 | Covering whose name is often shortened to its first four letters |
| 35% | POM | 3 | Fruit drink whose name is a truncation of its main ingredient |
| 35% | PEWEE | 5 | Bird whose name is suggestive of both its size and sound |
| 35% | OLAY | 4 | Skin care brand whose name used to begin with "Oil of" |
| 35% | OLAY | 4 | Skin-care brand whose name used to begin with "Oil of" |
| 35% | ORLY | 4 | Airport whose name is also a big brand of nail polish |
| 35% | AJAX | 4 | Trojan War hero whose name is also a brand of cleanser |
| 35% | PORT | 4 | Wine whose name is the first half of its country of origin |
| 35% | ARKANSAS | 8 | State whose name is its own abbreviation plus the name of another state |
| 34% | EGGO | 4 | Brand whose last letter is in the shape of its product |
| 34% | NOBEL | 5 | Alfred whose name is attached to a series of prestigious prizes |
| 34% | CANOE | 5 | Vessel whose name anagrams to where it might be used |