| 100% | MARMITE | 7 | Bread spread whose tagline is "Love it or hate it" |
| 38% | STARGAZER | 9 | Fish such as the Atlantic — or giant — whose eyes are atop its head |
| 37% | CORN | 4 | It can be sweet, candy, bread, syrup, or starch |
| 36% | FIELDER | 7 | A player whose job it is to catch or stop the ball |
| 35% | THEGAME | 7 | "Hate It or Love It" rapper: 2 wds. |
| 35% | ELIEWIESEL | 10 | Who said "The opposite of love is not hate, it's indifference" |
| 35% | ESAU | 4 | Jenkins whose motto was "Love is progress, hate is expensive" |
| 33% | EMOTION | 7 | Love or hate |
| 33% | EAR | 3 | There can be a ring in it or on it |
| 32% | SHANE | 5 | 1953 film whose title character says "A gun is as good or as bad as the man using it" |
| 31% | CATAN | 5 | Board game whose tagline is "trade, build, settle" |
| 31% | LISTIT | 6 | HGTV show wants owners to Love It or __ |
| 31% | IBM | 3 | Company whose name is also its stock symbol |
| 31% | ITT | 3 | Corp. whose name is also its stock symbol |
| 31% | BTS | 3 | Boy band whose fans are called its ARMY |
| 31% | ROXETTE | 7 | It Must Have Been Love band |
| 31% | THEMARTIAN | 10 | Sci-fi hit whose tagline is "Bring him home" |
| 31% | RAID | 4 | Bug spray brand whose tagline is "Kills Bugs Dead" |
| 31% | UCSB | 4 | Golden State school whose city is also its county |
| 31% | EMOTION | 7 | Joy, jealousy, love, or hate, e.g. |
| 31% | PEANUTBUTTER | 12 | Spread that can be crunchy or creamy |
| 31% | PACE | 4 | It may be picked up or set |
| 31% | LENS | 4 | It may be labeled 2x or 3x |
| 31% | TRIP | 4 | It could be for business or pleasure |
| 31% | PIE | 3 | It could be Mississippi mud or pot |
| 31% | TEA | 3 | It can be spilled literally or metaphorically |
| 31% | SMACK | 5 | Sign of love - or hate |
| 30% | JAMS | 4 | Fruit preserves or bread spreads |
| 30% | SPANDEX | 7 | Material whose name is an anagram for what it does |
| 30% | MURALIST | 8 | An artist whose canvas is a wall or a ceiling |