| 100% | KING | 4 | Burger ___, fast food brand that has a rivalry with McDonald's |
| 56% | COKE | 4 | Soft drink brand that has a rivalry with Pepsi, informally |
| 46% | MIT | 3 | Boston-area school that has a rivalry with Caltech: Abbr. |
| 46% | MIT | 3 | New England university that has a rivalry with Caltech: Abbr. |
| 46% | ATARI | 5 | Early video game company that had a rivalry with Intellivision |
| 46% | NIKE | 4 | Sports brand with a "Swoosh" logo that has a rivalry with Adidas |
| 45% | JAPAN | 5 | Women's World Cup team that had a rivalry with the U.S. during the 2010s |
| 44% | OREO | 4 | Brand that has a tie-in with Lady Gaga, I kid you not |
| 43% | KIDSMEAL | 8 | Fast food that comes with a toy |
| 42% | DUKE | 4 | School that has a long-standing rivalry with North Carolina |
| 42% | ALPO | 4 | Pet food brand that once had Garfield as a "spokescat" |
| 42% | COMBO | 5 | Fast food meal that includes a burger, fries, and a drink |
| 40% | KIDSMEAL | 8 | Fast food menu option that often comes with a toy: 2 wds. |
| 39% | OREO | 4 | Brand that had a 2012 centennial |
| 38% | ALPO | 4 | Pet food brand that's an anagram of a gemstone |
| 38% | ECTO | 4 | Hi-C ___ Cooler, beverage that had a tie-in with the Ghostbusters brand and was famous in the 80s |
| 38% | SUBWAY | 6 | Fast food brand that urges us to Eat Fresh |
| 37% | REM | 3 | Band that had a hit with "What's the Frequency, Kenneth?" |
| 37% | EDYS | 4 | Brand that might share a shelf with Ben & Jerry’s |
| 37% | TIVO | 4 | DVR brand that has a peanut-shaped remote |
| 37% | IZZE | 4 | Sparkling juice brand that has a fruit slice logo |
| 37% | KIDSMEAL | 8 | Fast-food option that may come with a toy |
| 37% | KIDSMEAL | 8 | Fast-food offering that may come with a toy |
| 37% | AMOCO | 5 | Gas brand that had a torch in its logo |
| 36% | YGRFITHSHOW | 11 | 60's sitcom that had a whistled intro, with "The" |
| 36% | AREPA | 5 | Food that's 28-Across with a P added |
| 35% | ALPO | 4 | Dog food brand that competes with Iams |
| 35% | IAMS | 4 | Brand of cat and dog food that has a ProActive Health line |
| 35% | TLC | 3 | Group that had a #1 hit with "Waterfalls" |
| 35% | KFC | 3 | Fast food chain that offers a "10 Piece Feast" |