| 100% | INC | 3 | Business abbr. that's inside the theme answers |
| 46% | ESTD | 4 | Abbr. that precedes the year a business was founded |
| 45% | SKIN | 4 | Layer that contains the theme answers |
| 43% | UNIV | 4 | "Lower" theme of the answers to the starred clues: Abbr. |
| 43% | APP | 3 | Phone download that's been installed in the theme answers |
| 42% | AHA | 3 | "So that's the answer!" |
| 41% | ETA | 3 | Ticket abbr. that's found inside "ticket abbr." |
| 41% | FIVEWS | 6 | Homonym theme of the starred clue's answers |
| 41% | OPEN | 4 | Business sign that's flipped in the morning |
| 41% | AHA | 3 | "So that's the puzzle theme!" |
| 40% | GUAVA | 5 | Fruit that's pink on the inside |
| 40% | UCLA | 4 | School that's home to the Bruins: Abbr. |
| 40% | ATL | 3 | Ocean that's east of the US: Abbr. |
| 40% | NOR | 3 | Country that's partially in the Arctic: Abbr. |
| 40% | NCAA | 4 | Group that's the subject of "bracketology": Abbr. |
| 40% | ESPN | 4 | Channel that's always on the ball: Abbr. |
| 39% | FLAP | 4 | Part of a book cover that's inside the book |
| 39% | FYI | 3 | Abbr. that's at the start of many forwarded emails |
| 39% | TARDIS | 6 | “Doctor Who” machine that’s bigger on the inside |
| 39% | GPA | 3 | Stat that's high for the class valedictorian: Abbr. |
| 39% | SMU | 3 | Dallas school that's home to the Mustangs: Abbr. |
| 39% | GPA | 3 | Number that's high for the class valedictorian: Abbr. |
| 39% | ESE | 3 | Compass direction that's the opposite of WNW: Abbr. |
| 39% | UCLA | 4 | Western school that's home to the Bruins: Abbr. |
| 39% | USA | 3 | Nation that's home to the United Nations: Abbr. |
| 39% | ECOL | 4 | Science that's the focus of Earth Day: Abbr. |
| 39% | ALA | 3 | State that's home to the Talladega Superspeedway: Abbr. |
| 39% | NASA | 4 | Agency that's sent astronauts to the moon: Abbr. |
| 39% | STL | 3 | Missouri city that's home to the Cardinals: Abbr. |
| 39% | AIRTRAVEL | 9 | Business that's on the up-and-up? |