| 100% | REI | 3 | Camping-goods chain with a tree in its logo |
| 71% | KEEBLER | 7 | Company with a tree in its logo |
| 71% | CIGNA | 5 | Health insurer with a tree in its logo |
| 70% | CHIPOTLE | 8 | Chain with a pepper in its logo |
| 70% | PANERA | 6 | Chain with a loaf in its logo |
| 68% | AMOCO | 5 | Gas station chain with a torch in its logo |
| 67% | SBARRO | 6 | Restaurant chain with a flag in its logo |
| 67% | STARBUCKS | 9 | Coffee chain with a siren in its logo |
| 67% | DAYSINN | 7 | Hotel chain with a sunrise in its logo |
| 67% | IHOP | 4 | Restaurant chain with a smile in its logo |
| 66% | PANERA | 6 | Chain with a loaf of bread in its logo |
| 66% | IHOP | 4 | Breakfast chain with a smile in its logo: Abbr. |
| 65% | KOA | 3 | Camping org. with a tepee in its logo (Abbr.) |
| 65% | ARBYS | 5 | Fast-food chain with a hat in its logo |
| 65% | MACYS | 5 | Retail chain with a red star in its logo |
| 65% | IHOP | 4 | Food chain with a smiley face in its logo |
| 65% | AMOCO | 5 | Gas-station chain with a torch in its logo |
| 65% | DELTACO | 7 | Fast-food chain with a sunrise in its logo |
| 64% | PIZZAHUT | 8 | Chain with a mansard roof in its logo |
| 63% | AMOCO | 5 | Former gas station chain with a torch in its logo |
| 62% | CARLSJR | 7 | Fast-food chain with a smiling star in its logo |
| 62% | PETCO | 5 | Store chain with a dog and cat in its logo |
| 62% | ARBYS | 5 | Fast-food chain with a cowboy hat in its logo |
| 62% | ARBYS | 5 | Fast food chain with a cowboy hat in its logo |
| 62% | REI | 3 | Co-op with a tree and mountains in its logo |
| 61% | WENDYS | 6 | Fast-food chain with a red-haired girl in its logo |
| 61% | PRO | 3 | Bass ___ Shops (retail chain with a fish in its logo) |
| 60% | AMOCO | 5 | BP-owned gas station chain with a torch in its logo |
| 57% | STARBUCKS | 9 | Coffeehouse chain with a siren logo, whose name was inspired by Melville's best friend in "Moby Dick" |
| 55% | RCA | 3 | Company with a dog in its logo |