| 100% | EDSEL | 5 | Car once promoted with the line "The thrill starts with the grille" |
| 50% | OLDS | 4 | Car once promoted with the slogan "It's Your Money … Demand Better," informally |
| 49% | OREO | 4 | Cookie once promoted with the line "Take a lick — you'll love it" |
| 41% | KIA | 3 | Car once advertised with the slogan "The power to surprise" |
| 41% | MENTOS | 6 | Packaged candy once promoted with the slogan "The Freshmaker" |
| 40% | SAAB | 4 | Car once advertised with the slogan "The relentless pursuit of common sense" |
| 40% | SAABS | 5 | Cars once advertised with the slogan "Find your own road" |
| 40% | OLAY | 4 | Product once advertised with the line "The splendor of your skin" |
| 39% | MYSPACE | 7 | Site once promoted with the slogan "A place for friends" |
| 38% | MARLBOROS | 9 | They were once promoted with the slogan "Ivory tips protect your lips" |
| 38% | ALMONDJOY | 9 | Product once pitched with the line "Sometimes you feel like a nut" |
| 38% | CAMEL | 5 | Brand once advertised with the line "They never get on your nerves" |
| 37% | BAA | 3 | Start of a children's rhyme with the line "Have you any wool?" |
| 35% | TOES | 4 | Zac Brown song with the line "Concrete and cars are their own prison bars" |
| 35% | ELO | 3 | Rock grp. once promoted as "the English guys with the big fiddles" |
| 32% | PSALM | 5 | The first starts with "Blessed" |
| 31% | VWGOLF | 6 | Car once marketed as the Rabbit |
| 31% | REPOMAN | 7 | 1984 movie with the tag line "It's 4 a.m., do you know where your car is?" |
| 31% | XENON | 5 | The only chemical element starting with X |
| 31% | DOWN | 4 | (2/6) ... With 21a, the car won't start anymore. We need a bit of help! |
| 30% | SCORPIO | 7 | Zodiac starts with the letter S |
| 30% | HEP | 3 | With the time, once |
| 30% | SHESALADY | 9 | Tom Jones hit with the line "Always treat her with respect" |
| 30% | BBKING | 6 | Blues legend with the hit "The Thrill Is Gone" |
| 30% | AVIS | 4 | Car rental company with the slogan "We try harder" |
| 30% | TABU | 4 | Brand once promoted as the "forbidden fragrance" |
| 30% | WILL | 4 | Document with the line "I hereby bequeath ..." |
| 30% | MINI | 4 | Start with bar or car |
| 29% | IRISEIRISEIRISE | 15 | Last three lines of the Angelou poem that starts: "You may write me down in history / With your bitter, twisted lies" |
| 29% | GLASSONION | 10 | Allusive Beatles song with the line “the Walrus was Paul” |