| 100% | WESTELM | 7 | Chain retailer whose name is a direction plus a tree |
| 52% | ELM | 3 | Tree whose name is a part of a horror movie title |
| 51% | CEDAR | 5 | Tree whose name is a homophone of "seeder" |
| 51% | YEW | 3 | Tree whose name is a homophone of "you" |
| 49% | TCBY | 4 | Frozen-dessert chain whose name is a boastful initialism |
| 48% | BOBOLINKS | 9 | Small songbirds whose group name is a chain |
| 46% | HALLINDEN | 9 | "Barney Miller" actor whose last name is a tree: 2 wds. |
| 46% | THORA | 5 | With 33-Across, "Ghost World" actress whose last name is a tree |
| 45% | CHRISPINE | 9 | "Star Trek Beyond" actor whose last name is a tree: 2 wds. |
| 45% | OMNI | 4 | International chain whose name can be a prefix |
| 43% | SHERATON | 8 | Chain whose name came from a Boston hotel whose sign was too expensive to remove |
| 42% | STARBUCKS | 9 | Coffeehouse chain with a siren logo, whose name was inspired by Melville's best friend in "Moby Dick" |
| 42% | ARES | 4 | God whose name is a homophone of a zodiac sign |
| 42% | CREST | 5 | Toothpaste brand whose name is a word for a mountaintop |
| 42% | AETNA | 5 | Insurance company whose name is a homophone of a volcano |
| 42% | KLEE | 4 | Artist whose name is a homophone of a sculpture medium |
| 42% | CHINA | 5 | Country whose name is a facial feature + A |
| 42% | POLO | 4 | Explorer whose name is a sport |
| 42% | ABBA | 4 | Band whose name is a palindrome |
| 42% | EDAM | 4 | Cheese whose name is a semordnilap |
| 42% | SEVENTEEN | 9 | Magazine whose name is a number |
| 42% | ARES | 4 | Greek god whose name is a homophone of a zodiac sign |
| 42% | KALI | 4 | Hindu divinity whose name is a homophone for a herding dog |
| 41% | IKEA | 4 | International retailer whose name is an acronym |
| 41% | PLUTO | 5 | Planet whose name is a Disney character |
| 41% | REO | 3 | Classic car whose name is a monogram |
| 41% | ELLE | 4 | Fashion magazine whose name is a palindrome |
| 41% | EWE | 3 | Farm animal whose name is a palindrome |
| 41% | REO | 3 | Vintage car whose name is a monogram |
| 41% | DELTA | 5 | Airline whose name is a Greek letter |