| 100% | KENT | 4 | Cigarette that once advertised the "health benefits" of its Micronite filter |
| 53% | KENT | 4 | Cigarette brand that once stated its filters offered the "greatest health protection in history" |
| 34% | NBC | 3 | Network that once advertised its prime-time block as "Must See TV" |
| 32% | ALPO | 4 | Pet food brand that once used Garfield in its advertising |
| 32% | OLAY | 4 | Product once advertised with the line "The splendor of your skin" |
| 32% | APERTURE | 8 | The opening of a camera that adjusts its size |
| 32% | ASH | 3 | It's flicked from the end of a cigarette |
| 32% | SAAB | 4 | Car once advertised with the slogan "The relentless pursuit of common sense" |
| 32% | PEPSI | 5 | Product once advertised with the slogan "The choice of a new generation" |
| 31% | UTNEREADER | 10 | Publication that once branded itself as "the best of the alternative press" |
| 31% | PECOS | 5 | River that once marked the boundary of the Wild West |
| 31% | SUNRISE | 7 | Subject of the painting that gave Impressionism its name |
| 30% | KIDNEYS | 7 | Pair of organs in the body that filter the blood |
| 30% | PERU | 4 | Country that was once the center of the Incan empire |
| 30% | VMA | 3 | Industry honor that once recognized the "Ringtone of the Year" |
| 30% | IRIS | 4 | Flower that shares its name with part of the eye |
| 30% | TYRE | 4 | Lebanese city that was once the center of Phoenician civilization |
| 30% | SOD | 3 | Part of grass that holds it together with the soil |
| 30% | IRIS | 4 | Part of the eye that gives it a characteristic color |
| 30% | OLDGOLD | 7 | Cigarette brand that once used the slogan "Not a cough in a carload" |
| 30% | AZRAEL | 6 | "The Smurfs" cat that shares its name with the Angel of Death |
| 30% | CUZCO | 5 | Peruvian city that was once the capital of the Inca Empire |
| 30% | IRIS | 4 | Flower that shares its name with a part of the eye |
| 30% | SATURN | 6 | Planet that shares its namesake with a day of the week |
| 30% | RADII | 5 | Lines that connect the center of a circle to its edge |
| 30% | IRE | 3 | Country that shares its island with part of the UK: Abbr. |
| 30% | OHIO | 4 | One of the rivers that gave Three Rivers Stadium its name |
| 30% | IRIS | 4 | Part of the eye that shares its name with a flower |
| 30% | ROMA | 4 | Plum tomato that shares its name with the capital of Italia |
| 30% | PALAU | 5 | Island nation that was once part of the Spanish East Indies |