| 100% | TIM | 3 | Collegiate beaver mascot whose name is its school spelled backward |
| 46% | NORI | 4 | Food whose name spelled backwards is the name of a nutrient that it contains |
| 44% | EVIAN | 5 | Water brand whose name is an adjective when spelled backward |
| 43% | YAM | 3 | Vegetable whose name is a month spelled backward |
| 41% | ELBA | 4 | Island whose name is another word in this puzzle spelled backward |
| 41% | ELLE | 4 | Fashion magazine whose name is spelled the same forward and backward |
| 41% | ABBA | 4 | Swedish band whose name is spelled the same backward and forward |
| 41% | CAMUS | 5 | French writer whose name is a toxic plant when spelled backward |
| 41% | OSCARMAYER | 10 | Food company whose name is spelled out in its advertising jingle |
| 41% | ENO | 3 | 24-Across co-producer, whose name is the song title spelled backward |
| 39% | GOOGLE | 6 | Company whose name is spelled with up to 10 O's toward the bottom of its webpages |
| 38% | SMOKEY | 6 | Mascot whose name was bestowed to Hotfoot Teddy |
| 38% | HARPO | 5 | "The Color Purple" character whose name spelled backward is an actress in the same movie |
| 37% | IBM | 3 | Tech giant whose name is its ticker symbol |
| 36% | REO | 3 | Auto co. whose name was its founder's initials |
| 35% | LIONEL | 6 | Classic toy company whose name is its founder's middle name |
| 35% | ILLINI | 6 | College team whose name is its home state minus two letters |
| 35% | DINGER | 6 | Rockies mascot whose name is a slang term for "home run" |
| 35% | OHM | 3 | Scientist whose name is a unit, both forward and backward |
| 35% | IBM | 3 | Company whose name is also its stock symbol |
| 35% | ITT | 3 | Corp. whose name is also its stock symbol |
| 35% | PINGPONG | 8 | Game whose name is derived from its sound |
| 35% | UNO | 3 | Game whose name is shouted near its end |
| 35% | MHELINMAN | 9 | Mascot whose official name is Bibendum |
| 34% | ARKANSAS | 8 | State whose name is its own abbreviation plus the name of another state |
| 34% | BLOOPER | 7 | Braves mascot whose name is a term for a weakly hit fly ball |
| 34% | ADIA | 4 | Sarah McLachlan song whose name is an opera backward |
| 34% | TEN | 3 | Largest integer whose name is spelled with three letters |
| 34% | INXS | 4 | Australian band whose name is spelled in all caps |
| 34% | KIWI | 4 | Bird whose name is the same as its call |