| 100% | SUBSTACK | 8 | Company that publishes newsletters by Patti Smith, Roxane Gay, Daniel Lavery, and thousands of others |
| 24% | THESECRETRACE | 13 | Biography by Tyler Hamilton and Daniel Coyle that takes the readers to the professional world of cycling: 3 wds. |
| 23% | ATARI | 5 | Company that was hit hard by the video-game crash of 1983 |
| 23% | CRAYOLA | 7 | Company begun by Edwin Binney and C. Harold Smith |
| 22% | MATTEL | 6 | A toy company that produces Barbie and Hot Wheels toys, amongst others |
| 22% | RSE | 3 | Trading org. located in Kigali that opened in Jan., 2011 and by June of this year had a market listing of nine companies on its books |
| 22% | WALTDISNEY | 10 | Company that produced the movies in the first parts of 18-, 26- and 46-Across |
| 22% | AHS | 3 | Org. that publishes "The Journal of Head and Face Pain" every month (abbr.) |
| 22% | SNC | 3 | American cable company that is owned jointly by ABC and Group W : Abbr. |
| 21% | EGO | 3 | Fragile sense of self that may be massaged by others |
| 21% | DISNEY | 6 | Company that created the characters who develop at the starts of the starred and double-starred entries |
| 21% | ALLOFUS | 7 | Sitcom of the 2000s co-created by Will and Jada Pinkett Smith |
| 21% | ONE | 3 | Number that's the title of hit songs by Metallica and U2 |
| 21% | PISTOL | 6 | Companion of Falstaff in Henry V and other plays by William Shakespeare |
| 21% | SEVERANCE | 9 | Apple TV+ drama about a company that separates the work and non-work memories of its employees |
| 20% | YUM | 3 | ___ Brands (parent company of KFC and Pizza Hut that has a "delicious" name) |
| 20% | THEPHANTOM | 10 | & 13D — and Other Eerie Tales, 1888 collection of short stories by Rudyard Kipling |
| 20% | PSITTACOSIS | 11 | Infectious disease of parrots and other birds that can be transmitted to humans |
| 20% | MYTHS | 5 | The "fact" that the Great Wall of China is visible from space, and others |
| 20% | SHIPS | 5 | "A Thousand ___," novel by Natalie Haynes that is a retelling of the Trojan War |
| 20% | QUEENSBERRY | 11 | & 18D Marquis of — , boxing code written by John Graham Chambers and published in 1867 |
| 20% | TEN | 3 | "The ___ Thousand Doors of January" (Hugo- and Nebula-nominated novel by Alix E. Harrow) |
| 20% | GIANTS | 6 | "On the Shoulders of ___," scientific book that was compiled and edited by Stephen Hawking |
| 20% | CONDENAST | 9 | Media company that publishes Vogue magazine |
| 20% | MARS | 4 | "___ and the Mind of Man," book that features a panel discussion with Carl Sagan and others |
| 20% | PUNKY | 5 | Minute two-winged insect that sucks the blood of mammals and birds and other insects |
| 20% | SHADOWANDACT | 12 | Collection of political, social and critical essays by Ralph Ellison published in 1964: 3 wds. |
| 20% | HUSKIES | 7 | Washington ___, softball team that represents University of Washington and is headed by coach Heather Tarr |
| 20% | WILDCATS | 8 | Arizona ___, softball team that represents University of Arizona and is headed by coach Mike Candrea |
| 20% | GATORS | 6 | Florida ___, softball team that represents University of Florida and is headed by coach Tim Walton |