| 100% | KAPLAN | 6 | Competitor of Peterson's and Princeton Review |
| 54% | YALE | 4 | Competitor of Harvard and Princeton |
| 48% | WENDYS | 6 | Competitor of McDonald’s and Burger King |
| 47% | IHOP | 4 | Competitor of Denny's and Waffle House |
| 46% | NYT | 3 | Competitor of WaPo and W.S.J. |
| 45% | ACEHARDWARE | 11 | Competitor of Home Depot and Lowe's |
| 42% | DELL | 4 | Competitor of HP and Acer |
| 42% | ELLE | 4 | Competitor of Allure and Glamour |
| 42% | ARISTA | 6 | Competitor of Capitol and Epic |
| 42% | BEENE | 5 | Competitor of Lauren and Klein |
| 42% | ABC | 3 | Competitor of CBS and NBC |
| 42% | ERA | 3 | Competitor of Tide and Gain |
| 42% | YAHOO | 5 | Competitor of Bing and Google |
| 42% | DHL | 3 | Competitor of UPS and FedEx |
| 42% | AVIS | 4 | Competitor of Hertz and Alamo |
| 42% | DIAL | 4 | Competitor of Ivory and Coast |
| 42% | ASAHI | 5 | Competitor of Sapporo and Kirin |
| 42% | NESTEA | 6 | Competitor of Snapple and Lipton |
| 42% | SEALY | 5 | Competitor of Simmons and Serta |
| 42% | ALAMO | 5 | Competitor of Avis and Budget |
| 42% | ERA | 3 | Competitor of Tide and All |
| 42% | RAYOVAC | 7 | Competitor of Duracell and Eveready |
| 42% | HERTZ | 5 | Competitor of Budget and Alamo |
| 42% | DELL | 4 | Competitor of Acer and HP |
| 42% | AVIA | 4 | Competitor of Reebok and Adidas |
| 42% | FIJI | 4 | Competitor of Aquafina and Arrowhead |
| 42% | ALPO | 4 | Competitor of Pedigree and Iams |
| 42% | DHL | 3 | Competitor of FedEx and UPS |
| 42% | ACER | 4 | Competitor of Dell and HP |
| 42% | AVIS | 4 | Competitor of Hertz and Enterprise |