| 100% | NONREADERS | 10 | Consumers of audio and visual media only |
| 37% | PETS | 4 | Consumers of Purina and Iams food |
| 37% | VIDEO | 5 | Audio and ___ (rhyming parts of a film) |
| 37% | OMNIVORE | 8 | Consumer of both plant and animal matter |
| 37% | ARTFORM | 7 | Any visual medium of expression |
| 36% | HIPSTERS | 8 | Consumers of artisanal cheeses and craft beers, stereotypically |
| 34% | CONCEPTART | 10 | Visual prototype for a piece of media |
| 34% | AIRWAVES | 8 | Media of radio and tv |
| 33% | MANDALA | 7 | Visual symbol of cosmos in Hinduism and Buddhism |
| 33% | SAMHOUSTON | 10 | Only governor of two states (Texas and Tennessee) |
| 33% | LOLA | 4 | Only daughter of Kelly Ripa and 15-Across |
| 33% | RENEE | 5 | Zellweger of "My One and Only" |
| 33% | SONY | 4 | Media conglomerate that produces "Jeopardy!" and "Wheel of Fortune" |
| 32% | SLAPSTICK | 9 | Exaggerated and absurd branch of visual comedy |
| 32% | EDS | 3 | Helms of "The Office" and media host Schultz |
| 32% | SEGAL | 5 | Erich —, author of novels Only Love and Prizes |
| 32% | ERICHSEGAL | 10 | Author of novels Doctors, Only Love and Prizes |
| 32% | PELOSI | 6 | First and only female Speaker of the House |
| 32% | INDIRAGANDHI | 12 | First and only female prime minister of India |
| 32% | ENYA | 4 | Irish singer of Orinoco Flow and Only Time |
| 31% | DOLE | 4 | First and only president of the Republic of Hawaii |
| 31% | EELS | 4 | Japan is the #1 consumer and producer of them |
| 31% | PAINT | 5 | Van Gogh and Picasso were artists of this medium |
| 31% | CHELSEA | 7 | Only child of Bill and Hillary Clinton |
| 31% | SKYPE | 5 | Means of audio-visual connection |
| 31% | CLAPTON | 7 | Only three-time inductee into the Rock and Roll Hall of Fame |
| 31% | MAMA | 4 | Medium-sized member of the trio from "Goldilocks and the Three Bears" |
| 31% | BILLYJOEL | 9 | Singer of Only the Good Die Young and Piano Man |
| 30% | TEMPERA | 7 | Painting medium for powdered pigments consisting of egg yolk and water |
| 29% | FEB | 3 | Only mo. that can begin and end on the same day of the week |