| 100% | GROUPONS | 8 | Deals from a brand once known for requiring multiple buyers |
| 33% | TEDX | 4 | Spinoff of a brand known for its “Talks” |
| 32% | ALPO | 4 | Brand for which Garfield was once a "spokescat" |
| 31% | TECATE | 6 | Mexican town known for its beer, which is now a Heineken brand |
| 31% | BOA | 3 | Snake known for being a "constrictor," with a name originating from Latin |
| 30% | FARO | 4 | Game for which Wyatt Earp was once a dealer |
| 30% | CHEETAH | 7 | Spotted cat known for being the fastest land animal, with a name originating from Sanskrit |
| 29% | ASICS | 5 | Shoe brand whose name comes from an acronym for a Latin phrase |
| 29% | SEER | 4 | Dealer from a 78-card deck |
| 28% | WAYNEBRADY | 10 | Game show host known for "Don't Forget the Lyrics!" and "Let's Make a Deal": 2 wds. |
| 28% | CEVICHE | 7 | Raw deal from a restaurant? |
| 28% | TARTARE | 7 | Raw deal from a restaurant? |
| 28% | EBAY | 4 | Website once known for its auctions |
| 28% | COMPANYRETWEET | 14 | Endorsement from a brand's account? |
| 27% | ROME | 4 | European capital once known for its emperors |
| 27% | RENO | 4 | Nevada city once known for quickie divorces |
| 27% | SONY | 4 | Electronics company once known for the Walkman |
| 27% | AOL | 3 | Internet co. once known for mailing CDs |
| 26% | HAND | 4 | Acquisition from a deal |
| 26% | QUOTE | 5 | Number from a dealer |
| 26% | INOROUT | 7 | Question from a dealer |
| 26% | ROME | 4 | European city that was once known for its emperors |
| 26% | LOANER | 6 | Car borrowed from a dealer |
| 26% | INOROUT | 7 | Question from a poker dealer |
| 26% | BIKE | 4 | Vehicle once known as a velocipede |
| 26% | CARDIFF | 7 | Town known for a "giant" hoax |
| 26% | ZENO | 4 | Greek philosopher known for a paradox |
| 26% | NESS | 4 | Loch known for a mythical monster |
| 26% | TURIN | 5 | Italian city known for a shroud |
| 26% | BANDKID | 7 | Student known for being a player? |