| 100% | BEER | 4 | Drink enjoyed while watching the Super Bowl |
| 61% | BAR | 3 | Place to watch the Super Bowl and have a drink |
| 51% | ADS | 3 | Many people watch the Super Bowl for them |
| 51% | ADS | 3 | What some people watch the Super Bowl for |
| 51% | ADS | 3 | Reason to watch the Super Bowl, for some |
| 51% | ADS | 3 | Reasons to watch the Super Bowl, for some |
| 51% | ADS | 3 | What some people watch the Super Bowl to see |
| 51% | ADS | 3 | Only reason to watch the Super Bowl, some say |
| 49% | ADS | 3 | They're what non-sports fans watch the Super Bowl to see |
| 45% | TOADS | 5 | "For me, the Super Bowl's a bore / But watching these is fun galore …" |
| 41% | HEADSORTAILS | 12 | Captain's choice at the Super Bowl |
| 41% | FOOTBALL | 8 | American sport culminating in the Super Bowl |
| 41% | ELI | 3 | Manning once seen at the Super Bowl |
| 41% | ADS | 3 | Expensive messages aired during the Super Bowl |
| 41% | ONTV | 4 | How most people see the Super Bowl |
| 41% | BETS | 4 | Many are placed on the Super Bowl |
| 41% | BIGGAME | 7 | The Super Bowl, with "the" |
| 41% | EVENT | 5 | The Super Bowl, e.g. |
| 40% | NFL | 3 | The Super Bowl sports association: Abbr. |
| 40% | ANNUAL | 6 | Like the Super Bowl |
| 40% | COLDPLAY | 8 | "Viva la Vida" band whose 2016 Super Bowl halftime show was the fourth-most watched of all time |
| 39% | MUSTSEETV | 9 | The Super Bowl, to a football fan |
| 39% | STADIUM | 7 | The Super Bowl is played in one |
| 39% | NFL | 3 | The Super Bowl's sports org. (Abbr.) |
| 39% | EVENT | 5 | Woodstock or the Super Bowl |
| 39% | OFFSEASON | 9 | It follows the Super Bowl |
| 39% | BRUNOMARS | 9 | "24K Magic" singer whose 2014 Super Bowl halftime show was the fifth-most watched of all time: 2 wds. |
| 39% | LADYGAGA | 8 | "Bad Romance" singer whose 2017 Super Bowl halftime show was the third-most watched of all time: 2 wds. |
| 39% | EVENT | 5 | The Super Bowl or the Oscars, for one |
| 39% | QUARTERBACKSAX | 14 | Instrument found at the Super Bowl? |