| 100% | TASTESGREAT | 11 | Exclamation that precedes “Less Filling!” in a classic Miller Lite ad slogan |
| 37% | SHE | 3 | Pronoun that precedes "sells seashells" in a classic tongue twister |
| 37% | MAMASAEGO/ID | 12 | Title lyric that precedes "There'll be days like this" in a Shirelles classic |
| 34% | GOING | 5 | Word repeated in a classic Energizer slogan |
| 34% | LOMAN | 5 | Lead role in a classic Arthur Miller play |
| 33% | WILLYLOMAN | 10 | Door-to-door salesman in a classic Arthur Miller play |
| 32% | COWS | 4 | Animals holding "Eat Mor Chikin" signs, in a classic ad campaign |
| 32% | ONCE | 4 | Word that precedes "upon a time" in stories |
| 32% | INFERNO | 7 | First epic poem in a classic trilogy that also includes Purgatorio and Paradiso |
| 31% | TAGLINE | 7 | Slogan in an ad for a movie |
| 31% | BUTCHCASSIDY | 12 | Title character in a classic western film who asks, "Who are those guys?" (2 wds.) |
| 30% | DAB | 3 | A little one will "do ya," in old ads |
| 30% | SAWAWOMANINHALF | 15 | Perform a classic magic trick that's depicted figuratively in this grid? |
| 30% | OWL | 3 | Bird that wears a bathrobe in TripAdvisor ads |
| 30% | ESSO | 4 | Brand that used a tiger in its ads |
| 30% | HOP | 3 | Skip or jump...or word that precedes skip and jump, in a phrase |
| 30% | HEAT | 4 | ___ metal in a microwave, classic childhood question that was partially debunked on "MythBusters" |
| 30% | ULYSSES | 7 | Classic novel that takes place on a single day in Dublin |
| 29% | VON | 3 | Word that precedes Bismarck in a German surname or Trapp in an Austrian surname |
| 29% | ASPACEODYSSEY | 13 | Subtitle of a classic sci-fi film that premiered in April 1968 (3 wds.) |
| 29% | ONME | 4 | "Take ___" (1984 song with a classic synth riff that is now in your head) |
| 29% | AJAR | 4 | Just open enough that a little air can get in |
| 29% | POPUP | 5 | Ad that opens in a new window: Hyph. |
| 29% | YAKETYYAK | 9 | Lyric that precedes “don’t talk back” in a 1958 hit song by the Coasters |
| 29% | QUESO | 5 | Filling in a gordita |
| 29% | DARNS | 5 | Fills in a hole |
| 29% | UNI | 3 | Something that often precedes a corn, only in fiction, of course |
| 29% | TIMEX | 5 | Watch that "takes a licking and keeps on ticking" in ads |
| 28% | MOLE | 4 | Animal that gets whacked in a classic arcade game |
| 28% | CRAYONED | 8 | Filled in a coloring book |