| 100% | WANG | 4 | First computer company to run an ad during the Super Bowl |
| 38% | ADS | 3 | They often cost millions of dollars to run during the Super Bowl |
| 35% | ICHIRO | 6 | First player to hit an inside-the-park home run during an All-Star Game, 2007 |
| 34% | ETRADE | 6 | Company whose infant spokesperson became an "Icon of the Super Bowl" |
| 34% | ADS | 3 | Commercials during the Super Bowl, for short |
| 34% | ADS | 3 | Expensive messages aired during the Super Bowl |
| 34% | TIDE | 4 | Detergent brand that ran "It's a ___ Ad" ads during the 2018 Super Bowl |
| 33% | MUSTSEETV | 9 | The Super Bowl, to a football fan |
| 33% | ADRATE | 6 | $7 million for 30 seconds during the Super Bowl, say |
| 32% | IKEA | 4 | Company that was the first in the U.S. to air a TV ad with a gay couple (1994) |
| 31% | ADS | 3 | What some people watch the Super Bowl to see |
| 31% | MIAMIDOLPHINS | 13 | Only NFL team to win the Super Bowl after an undefeated season (2 wds.) |
| 30% | ADS | 3 | They're what non-sports fans watch the Super Bowl to see |
| 29% | MADONNA | 7 | She performed "Vogue" during the 2012 Super Bowl halftime show |
| 29% | III | 3 | First Super Bowl to be called "Super Bowl" |
| 29% | ADS | 3 | Typical ones during the 2022 Super Bowl cost $6.5 million |
| 28% | TURN | 4 | The first to run off and spin |
| 28% | BEN | 3 | ___ Roethlisberger, NFL player who holds the Super Bowl record for youngest quarterback to start and win |
| 28% | BEYONCE | 7 | She performed "Crazy in Love" during the 2013 Super Bowl halftime show |
| 28% | OTT | 3 | First of the 49-Across to hit 500 home runs |
| 28% | ADS | 3 | Reason to watch the Super Bowl, for some |
| 28% | ADS | 3 | Reasons to watch the Super Bowl, for some |
| 28% | SIMMS | 5 | Super Bowl XXI M.V.P., first to say "I'm going to Disney World!" |
| 28% | ONEPIN | 6 | First to go down at the bowling alley, often (2 wds.) |
| 28% | JACKSON | 7 | First president to have running water in the White House (1833) |
| 28% | MOTOROLA | 8 | The first company to sell a cellphone, in 1973 |
| 28% | CANVASSER | 9 | Door-knocker in the run-up to an election |
| 28% | PSA | 3 | Informational TV spot, such as a domestic violence ad aired during the Super Bowl: Abbr. |
| 28% | SPONSOR | 7 | Anheuser-Busch, to the Super Bowl |
| 27% | ROLLINGSTONES | 13 | They performed "Start Me Up" during the 2006 Super Bowl halftime show: 2 wds. |