| 100% | OSCARMAYER | 10 | Food company whose name is spelled out in its advertising jingle |
| 47% | GOOGLE | 6 | Company whose name is spelled with up to 10 O's toward the bottom of its webpages |
| 42% | AFLAC | 5 | Company whose name is quacked in ads |
| 42% | IBM | 3 | Company whose name is also its stock symbol |
| 41% | NORI | 4 | Food whose name spelled backwards is the name of a nutrient that it contains |
| 41% | ELAL | 4 | Company whose name is derived from a passage in Hosea |
| 41% | DELTACO | 7 | Fast food chain whose name becomes another company when its last two letters are removed |
| 40% | INXS | 4 | Australian band whose name is spelled in all caps |
| 40% | XEROX | 5 | Company whose name is now in dictionaries as a verb meaning "photocopy" |
| 40% | LIONEL | 6 | Classic toy company whose name is its founder's middle name |
| 39% | CARFAX | 6 | Company whose name appears in an odometer in its logo |
| 39% | UNO | 3 | Game whose name is shouted out by its players |
| 39% | EBAY | 4 | Company whose Nasdaq symbol is its name |
| 38% | SPAM | 4 | Food product whose name is used nowadays mostly in a nonfood way |
| 38% | TIM | 3 | Collegiate beaver mascot whose name is its school spelled backward |
| 38% | RINGO | 5 | Rock star whose name is spelled out by the middle letters of 16-, 18-, 39-, 61- and 64-Across |
| 37% | ASICS | 5 | Shoe company whose name is an acronym for a Latin expression about health in mind and body |
| 37% | YMCA | 4 | Village People song whose title is spelled out in the lyrics |
| 37% | RESPECT | 7 | #1 song hit whose title is spelled out in the lyrics |
| 37% | RESPECT | 7 | 1967 #1 hit whose title is spelled out in the lyric |
| 37% | GLORIA | 6 | Van Morrison song whose title is spelled out in the chorus |
| 37% | CISCO | 5 | Fortune 100 company whose name is the last two syllables of the city near where it was founded |
| 36% | LALAW | 5 | TV series whose name is shown on a vanity license plate in its opening sequence |
| 36% | BADGUY | 6 | Hit song by the 1-Across winner whose name is spelled out by the final three letters of 21-, 25-, 47- and 52-Across |
| 36% | ELBA | 4 | Island whose name is another word in this puzzle spelled backward |
| 36% | EWOK | 4 | Sci-fi creature whose name can be spelled with letters in Wookiee |
| 36% | REI | 3 | Outdoor-gear retailer whose name can be spelled from letters in retailer |
| 35% | SPECIALK | 8 | Food brand whose last letter is its company's stock symbol |
| 35% | ALPO | 4 | Pet food brand whose name reflects its founding in Allentown, Pa. |
| 35% | TARA | 4 | Author Westover whose memoir is spelled out in the first letters of this puzzle's eight circled schools |