| 100% | WINFIELD | 8 | Frank Woolworth's middle name used in the business |
| 42% | ALOES | 5 | Succulents commonly used in the beauty business |
| 41% | GOBLET | 6 | Metal drinking vessel used in the Middle Ages |
| 40% | RAE | 3 | Singer Carly's middle name which in reverse is the hearing organ |
| 40% | SAMITE | 6 | Heavy fabric of silk used in the Middle Ages for clothing |
| 40% | ALVA | 4 | Middle name in the National Inventors Hall of Fame |
| 39% | LTD | 3 | Business name ender in the U.K.: Abbr. |
| 39% | LTD | 3 | Business name ender in the UK, for short |
| 38% | LEN | 3 | Name in the middle of "middle names" |
| 38% | ASSISTANTEDITOR | 15 | Name in the middle of a masthead |
| 38% | DELANO | 6 | Middle name of the longest serving US president mentioned in 6-Across |
| 37% | STEARNS | 7 | Middle name of T S Eliot, author of 1922 poem The Waste Land |
| 37% | STEARNS | 7 | The S in poet T. S. Eliot's name |
| 37% | OTIS | 4 | Big name in the 20-Across business |
| 37% | LEO | 3 | Name of the animal used in Goldwyn Pictures Corporation studio's logo |
| 37% | PISO | 4 | Name of the currency used in the Philippines |
| 37% | PIUS | 4 | Papal name first used in the second century |
| 37% | ALDER | 5 | Wood used in the Rialto Bridge’s foundation |
| 36% | ALOU | 4 | Big name in the diamond business? |
| 36% | COMPUWARE | 9 | Big name in the mainframe business |
| 36% | OTIS | 4 | Big name in the elevator business |
| 36% | DOLE | 4 | Big name in the banana business |
| 36% | ACNIELSEN | 9 | Big name in the TV business |
| 36% | CRISCO | 6 | Big name in the oil business |
| 36% | WESSON | 6 | Big name in the oil business |
| 36% | DOLE | 4 | Big name in the pineapple business |
| 36% | REESES | 6 | Big name in the cup business |
| 36% | LINDT | 5 | Big name in the truffles business |
| 36% | GREASER | 7 | Name for tough kid in S. E. Hinton's The Outsiders |
| 36% | MEDIEVAL | 8 | Term used to describe the Middle Ages in Europe |