| 100% | OXO | 3 | Household brand that's a tic-tac-toe line |
| 63% | OXO | 3 | Kitchenware brand that looks like a losing tic-tac-toe line |
| 63% | OXO | 3 | Kitchen brand that could be a losing tic-tac-toe line |
| 62% | OXO | 3 | Kitchen utensil brand that looks like a losing tic-tac-toe line |
| 62% | OXO | 3 | Kitchen gadget brand that looks like a losing tic-tac-toe line |
| 58% | OXO | 3 | Kitchen gadget brand name that looks like a tic-tac-toe line |
| 55% | OXO | 3 | Brand that can double as a tic-tac-toe row |
| 51% | OOO | 3 | Tic-tac-toe line ... and a hint to this puzzle's theme |
| 49% | OXO | 3 | Kitchenware brand whose name looks like a losing tic-tac-toe line |
| 47% | OPI | 3 | Brand that launched a Pawlish line in 2003 |
| 45% | DRANO | 5 | Household brand that's an anagram of 47-Across |
| 43% | NILLA | 5 | Brand that's a shortened description of its flavor |
| 43% | ESSO | 4 | Brand that's a homophone of its company's initials |
| 42% | STP | 3 | Automotive brand that's a longtime NASCAR sponsor |
| 42% | AMANA | 5 | Dishwasher brand that's a subsidiary of Whirlpool |
| 41% | HEINZ | 5 | Ketchup brand that's a rival of Hunt's |
| 41% | OMEGA | 5 | Watch brand that's also a Greek letter |
| 41% | OMEGA | 5 | Wristwatch brand that's also a Greek letter |
| 41% | ARCO | 4 | Gas brand that's also a musical direction |
| 41% | AUDI | 4 | German car brand that's a Volkswagen subsidiary |
| 41% | OMEGA | 5 | Luxury watch brand that's a Greek letter |
| 41% | OLGA | 4 | Lingerie brand that's a Russian woman's first name |
| 41% | STP | 3 | Automotive brand that's a longtime sponsor of auto racing |
| 41% | PAM | 3 | Grocery brand that's also a girl's name |
| 41% | ALDO | 4 | Shoe brand that's also a man's name |
| 41% | STP | 3 | Fuel additive brand that's a major NASCAR sponsor |
| 41% | MAC | 3 | Cosmetics brand that's also a kind of computer |
| 41% | STP | 3 | Gas additive brand that's a longtime NASCAR sponsor |
| 41% | STP | 3 | Motor oil brand that's a competitor of Pennzoil |
| 41% | STP | 3 | Motor oil brand that's a longtime NASCAR sponsor |