| 100% | OXO | 3 | Kitchen utensil brand whose name looks the same upside-down |
| 45% | SIXTYNINE | 9 | Cardinal that looks the same when viewed upside down |
| 45% | JIF | 3 | Peanut butter brand that's almost the same upside down |
| 40% | EKCO | 4 | Kitchen utensil brand name |
| 40% | OXO | 3 | Kitchen utensil brand name |
| 38% | NAIR | 4 | Brand whose name comes from the phrase "no hair" |
| 37% | OXO | 3 | Kitchenware brand whose name looks like a losing tic-tac-toe line |
| 37% | NAYA | 4 | Brand whose name derives from the Greek for "water nymph" |
| 37% | SOS | 3 | Message that reads the same upside down in both English and Morse code |
| 37% | NIVEA | 5 | Brand whose name is derived from the Latin for "snow-white" |
| 37% | SANKA | 5 | Brand whose name is derived from the French phrase "sans caféine" |
| 36% | OXO | 3 | Kitchen utensil brand that looks like a losing tic-tac-toe line |
| 36% | EEL | 3 | Fish whose name is a calculator number turned upside down |
| 36% | SOS | 3 | Distress signal that reads the same when viewed upside down |
| 36% | LEGO | 4 | Toy brand whose name derives from the Danish for "play well" |
| 36% | ESSO | 4 | Gas brand whose name comes from the initials of Standard Oil |
| 36% | AVEENO | 6 | Skin care brand whose name comes from the Latin for "oats" |
| 36% | XXXXX | 5 | Skin care brand whose name comes from the Latin for "snow" |
| 36% | SOS | 3 | Kitchen brand whose name stands for "Save Our Saucepans" |
| 36% | KIWI | 4 | Bird whose name is the same as its call |
| 36% | EVE | 3 | Rapper whose name reads the same forward and backward |
| 36% | ELLE | 4 | Magazine whose name reads the same forward and backward |
| 35% | XYZAL | 5 | Anti-allergy brand whose name begins with the end of the alphabet |
| 35% | LEGO | 4 | Toy brand whose name is derived from the Danish words for "play well" |
| 35% | ELF | 3 | Cosmetics brand whose name is an acronym for the places it’s used |
| 35% | XANAX | 5 | Antianxiety drug whose name reads the same both ways |
| 34% | AMANA | 5 | Brand name in the kitchen |
| 34% | AVEENO | 6 | Skin-care brand whose name comes from the scientific nomenclature for the common oat |
| 34% | POLAND | 6 | Flag that upside down is the same as Indonesia's |
| 34% | ABBA | 4 | 1970s band whose name reads the same forwards and backwards |