| 100% | JET | 3 | Magazine whose name symbolized “Black and speed,” per its founder |
| 41% | EBONY | 5 | Magazine whose name is a black hardwood |
| 40% | ELLE | 4 | Magazine whose name reads the same forward and backward |
| 38% | ELLE | 4 | Fashion magazine whose name reads the same forward and backward |
| 38% | ELLE | 4 | Fashion magazine whose name is spelled the same forward and backward |
| 37% | REO | 3 | Auto co. whose name was its founder's initials |
| 36% | PINOTNOIR | 9 | Wine whose name is French for pine and black |
| 36% | ARBYS | 5 | Chain whose name derives from its founders, the Raffel brothers |
| 36% | ETA | 3 | Greek letter whose name is found in "theta" and "beta" |
| 36% | LIONEL | 6 | Classic toy company whose name is its founder's middle name |
| 35% | ALPO | 4 | Pet food brand whose name reflects its founding in Allentown, Pa. |
| 35% | PEWEE | 5 | Bird whose name is suggestive of both its size and sound |
| 34% | IKEA | 4 | Store chain whose name partly comes from the initials of its founder, Ingvar Kamprad |
| 34% | RADAR | 5 | Speeder detector whose name reads the same forward and backward |
| 33% | WEEN | 4 | Rock band whose founding members adopted the names Gene and Dean |
| 33% | TANZANIA | 8 | East African nation whose name is a meld of its two former states, Tanganyika and Zanzibar |
| 33% | CHER | 4 | Singer/actress whose name can be found at the ends of 17-, 31-, and 43-Across |
| 33% | ELLE | 4 | Magazine whose name means "she" |
| 33% | ELLE | 4 | Magazine whose name is palindromic |
| 32% | SEVENTEEN | 9 | Magazine whose name is a number |
| 32% | MASERATI | 8 | Quattroporte automaker that's named for its Italian founder Alfieri and his brothers |
| 32% | GLEE | 4 | TV show whose fandom name is a portmanteau of its title and “geeks” |
| 32% | OBAMA | 5 | President born on August 4, whose name can be found backward in 17-, 31-, 47- and 63-Across |
| 32% | CISCO | 5 | Fortune 100 company whose name is the last two syllables of the city near where it was founded |
| 32% | ELLE | 4 | Magazine whose name is a French pronoun |
| 32% | ELLE | 4 | Magazine whose name means "she" in French |
| 32% | REVS | 4 | Rotations per minute in an engine that denote its speed and efficiency, for short |
| 31% | RIAL | 4 | Currency whose name can become its country's name by changing its last letter to an N and scrambling |
| 31% | PANDAEXPRESS | 12 | Restaurant chain whose name includes a black-and-white animal |
| 31% | PENN | 4 | William —, Quaker writer who founded a NE American state, after whose father it is named |