| 100% | INC | 3 | Magazine with a focus on small business start-ups |
| 57% | COMPLEX | 7 | Magazine with a focus on hip-hop culture |
| 54% | INC | 3 | Magazine focused on small businesses |
| 45% | OVIST | 5 | Ancient with a focus on eggs |
| 44% | BURBERRY | 8 | London fashion designer with a focus on plaid |
| 43% | ELLE | 4 | Magazine with a 14-Across on its cover |
| 41% | SALON | 5 | ___ du Chocolat, food festival held in Paris with a focus on chocolates and pastries |
| 40% | AHA | 3 | Dallas-based non-profit org. with a focus on cardiovascular health and stroke prevention (abbr.) |
| 39% | PITCHFORK | 9 | Online music magazine with focus on new music |
| 39% | DMED | 4 | Started a convo with on Twitter |
| 38% | STILTWALKER | 11 | One with a leg up in the circus business? |
| 38% | FORTUNE | 7 | Business magazine with a self-named "500" list of the wealthiest people |
| 38% | DUSTPAN | 7 | It goes with a small brush to sweep up spills |
| 38% | NARWHAL | 7 | Large whale with a spiral tusk on its upper jaw |
| 37% | YOYOING | 7 | Playing with a toy that goes up and down on string |
| 37% | ATTN | 4 | "Heads up!" on a business envelope: Abbr. |
| 37% | INC | 3 | Bimonthly magazine focusing on business |
| 37% | ATTN | 4 | "Heads up!" on a business envelope, for short |
| 37% | ARMWRESTLING | 12 | Contest that starts with elbows on a table |
| 36% | THUMBNAIL | 9 | A small image that you click on to see up close |
| 36% | MINKE | 5 | Small whale with a white band on each flipper |
| 36% | SWAB | 4 | Small grooming item that's basically a stick with cotton on it |
| 35% | SCREW | 5 | Small hardware item with a "+" or "-" on its head |
| 35% | SWATS | 5 | Hits with a rolled-up magazine |
| 35% | SWAT | 4 | Smack with a rolled-up magazine |
| 35% | PLAYGIRL | 8 | Magazine with a centerfold |
| 35% | MAHALIAJACKSON | 14 | *Gospel legend with the hit "Move On Up a Little Higher" |
| 35% | EBONY | 5 | Magazine with Barack and Michelle Obama on a 2007 cover with the caption "America's Next First Couple?" |
| 35% | IDEA | 4 | "It all started with a small ___." (thought) |
| 35% | ELLE | 4 | Magazine with a palindromic name |