| 100% | SERTA | 5 | Mattress brand that competes with Tempur-Pedic and Sealy |
| 69% | SERTA | 5 | Mattress brand that competes with Sealy |
| 67% | SERTA | 5 | Brand that competes with Sealy mattresses |
| 63% | SERTA | 5 | Mattress maker that competes with Sealy and Simmons |
| 55% | CHOBANI | 7 | Yogurt brand that competes with Oikos and Fage |
| 55% | ASICS | 5 | Shoe brand that competes with Avia and Nike |
| 55% | AVIA | 4 | Shoe brand that competes with Nike and Reebok |
| 55% | AVIS | 4 | Rental brand that competes with Alamo and Enterprise |
| 55% | SERTA | 5 | Mattress maker that competes with Sealy |
| 48% | JIF | 3 | Brand that competes with Skippy |
| 48% | COLGATE | 7 | Brand that competes with Crest |
| 46% | NIKON | 5 | Camera brand that competes with Canon |
| 46% | SPRITE | 6 | Soda brand that competes with Starry |
| 45% | ALPO | 4 | Dog food brand that competes with Iams |
| 45% | ARRID | 5 | Deodorant brand that competes with Right Guard |
| 45% | IZOD | 4 | Casual clothing brand that competes with Chaps |
| 45% | SEALY | 5 | Mattress maker that competes with Serta |
| 43% | ELLE | 4 | Magazine that competes with Allure and Cosmopolitan |
| 43% | INC | 3 | Magazine that competes with Forbes and Money |
| 43% | ELLE | 4 | Magazine that competes with Cosmo and Allure |
| 43% | ELLE | 4 | Magazine that competes with Glamour and Cosmo |
| 43% | ELLE | 4 | Magazine that competes with Cosmopolitan and Vogue |
| 43% | UBER | 4 | App that competes with Lyft and Sidecar |
| 42% | INC | 3 | Business magazine that competes with Forbes and Money |
| 42% | ALEVE | 5 | Pain reliever that competes with Motrin and Advil |
| 42% | AMC | 3 | Theater chain that competes with Cinemark and Regal |
| 42% | OMNI | 4 | Hotel chain that competes with Hilton and Marriott |
| 42% | UPI | 3 | News agency that competes with AP and Reuters: Abbr. |
| 42% | DUMONT | 6 | Early TV network that competed with NBC and CBS |
| 41% | WII | 3 | Console that competed with the Xbox 360 and PlayStation 3 |