| 100% | SERTA | 5 | Mattress company with "counting sheep" ads |
| 74% | SERTA | 5 | Company with Counting Sheep commercials |
| 70% | SERTA | 5 | Mattress company with sheep mascots |
| 63% | SERTA | 5 | Mattress brand with a classic Claymation “Counting Sheep” ad campaign |
| 62% | SERTA | 5 | Company with "counting sheep" advertisements |
| 54% | SEALY | 5 | Mattress company with a Posturepedic series |
| 52% | GEICO | 5 | Company with "save you 15%" ads |
| 52% | GEICO | 5 | Company with woodchuck ads |
| 52% | KRAFT | 5 | Company with cheesy ads? |
| 50% | SERTA | 5 | Company with numbered sheep plush toys |
| 49% | AFLAC | 5 | Company with a duck in its ads |
| 49% | IKEA | 4 | Company with "Long live the home" ads |
| 49% | PEPSI | 5 | Company with a much-derided protest ad |
| 49% | IKEA | 4 | Company with an "unboring" ad campaign |
| 49% | IKEA | 4 | Company with an “Unböring” ad campaign |
| 48% | AAMCO | 5 | Company with a "beep-beep" in its ads |
| 48% | GEICO | 5 | Company with "It's what you do" ads |
| 48% | GEICO | 5 | Company with "15 minutes could save you ... " ads |
| 48% | AAMCO | 5 | Company with a "beep beep" in its ads |
| 48% | ETRADE | 6 | Brokerage company with talking baby ads |
| 47% | KEEBLER | 7 | Cookie company with elves in its ads |
| 47% | GEICO | 5 | Insurance company with "save you 15%" ads |
| 47% | SERTA | 5 | Mattress brand with sheep mascots |
| 46% | AFLAC | 5 | Insurance company with a duck in its TV ads |
| 46% | VISA | 4 | Credit card company with TV ads featuring Drew Brees |
| 46% | SERTA | 5 | Mattress brand whose ads feature talking sheep |
| 46% | METLIFE | 7 | Insurance company with a longtime Peanuts-based ad campaign |
| 45% | AMEX | 4 | Credit card company with ads featuring Tina Fey, for short |
| 43% | SERTA | 5 | Company whose mascots are sheep with numbers painted on them |
| 42% | SERTA | 5 | "Counting Sheep" company |