| 100% | HODA | 4 | NBC's "Today With ___ & Jenna" |
| 57% | SETH | 4 | NBC's "Late Night with ___ Meyers" |
| 56% | ERICA | 5 | NBC's "Weekend Today" co-anchor Hill |
| 53% | LENO | 4 | NBC's "The Tonight Show with Jay ___" (1992-2009) |
| 53% | HODA | 4 | Kotb of NBC's "The Today Show" |
| 52% | SNL | 3 | NBC's weekend variety show with a rotating cast: Abbr. |
| 51% | HODA | 4 | NBC's "Today" show --> |
| 51% | JERRYSEINFELD | 13 | Actor and comedian (birthday today) who co-created NBC's hit comedy sitcom with 17a: 2 wds. |
| 50% | SNL | 3 | NBC's long running skit show with over 90 Primetime Emmys: Abbr. |
| 49% | STALER | 6 | Like yesterday's bread, compared with today's |
| 47% | ROKER | 5 | Al of NBC’s “Today” |
| 47% | SHORTERDAYS | 11 | Winter feature with a hint to today's puzzle theme |
| 46% | ROKER | 5 | Longtime name on NBC's "Today" |
| 46% | NBCNEWS | 7 | Broadcast division for "Meet the Press" and "Today with Hoda & Jenna" (2 wds.) |
| 46% | KMART | 5 | S. S. Kresge, today |
| 46% | KMART | 5 | S.S. Kresge, today |
| 45% | ALROKER | 7 | Weatherman on NBC's "Today" (2 wds.) |
| 45% | MAME | 4 | Musical with the song "It's Today" |
| 45% | FRIDAYNIGHT | 11 | NBC's "___ Lights," the show which could continue only post a deal with DirecTV: 2 wds. |
| 45% | LALAW | 5 | NBC drama with Susan Dey |
| 45% | SNL | 3 | NBC show with Ego Nwodim |
| 45% | SNL | 3 | NBC show with Punkie Johnson |
| 45% | MODERN | 6 | With 18-Down, life today |
| 44% | USA | 3 | Newspaper, with today |
| 44% | SLICEDBREAD | 11 | Innovation of the 1920s that's still spoken of with wonder today |
| 44% | STEPUP | 6 | 2006 dance film with Jenna Dewan, Channing Tatum |
| 44% | JENNA | 5 | "Today with Hoda & ___" (NBC morning news program) |
| 44% | SNL | 3 | NBC show with skits, in brief |
| 44% | SNL | 3 | NBC show with skits, for short |
| 44% | SNL | 3 | NBC show with a "Weekend Update" |