| 100% | NPR | 3 | Network whose logo shows its name in lowercase letters |
| 50% | KOOL | 4 | Brand name whose middle two letters are linked in its logo |
| 46% | IKEA | 4 | Its logo includes its name in blue letters in a yellow oval |
| 42% | CARFAX | 6 | Company whose name appears in an odometer in its logo |
| 42% | TAB | 3 | Brand name with 2/3 capital letters in its logo |
| 41% | IRAN | 4 | Country whose name ends in the same three letters as its capital |
| 40% | ARLISS | 6 | HBO title agent whose name includes dollar signs in the show's logo |
| 39% | LALAW | 5 | TV series whose name is shown on a vanity license plate in its opening sequence |
| 38% | KDLANG | 6 | Singer who spells her name in all lowercase letters |
| 38% | PBS | 3 | Network whose logo is a stylized depiction of three heads in profile |
| 37% | BAYER | 5 | Company whose logo contains its name crossing itself |
| 37% | AOL | 3 | ISP that has a period after its name in its logo |
| 37% | EBAY | 4 | Auction website whose logo uses lowercase letters |
| 36% | ABC | 3 | Network whose name is three consecutive letters of the alphabet |
| 36% | NIKE | 4 | Shoe company whose logo design preceded its name |
| 36% | SVU | 3 | Letters in a cop show name |
| 36% | ESSO | 4 | Company whose name sounds like its last two letters |
| 36% | ICEE | 4 | Brand whose logo's letters are covered in snow |
| 35% | BIC | 3 | Brand that stylizes its name with a lowercase second letter |
| 35% | IKEA | 4 | Retail giant whose logo has blue letters in a yellow oval |
| 34% | CRIMESCENE | 10 | "CSI: ___," with 31-Across, the name of a TV show Liev Schreiber - whose birthday it is today - guest starred in as Michael Keppler: 2 wds. |
| 34% | NEA | 3 | Org. whose logo features the letter pi with an arrow through it |
| 34% | ICEE | 4 | Beverage brand with frosted letters in its logo |
| 34% | JAY | 3 | Bird whose name sounds like its first letter |
| 34% | IHOP | 4 | Its four-word name was reduced to four letters in 1973 |
| 34% | CBS | 3 | Television network with an eye in its logo: Abbr. |
| 33% | JEOPARDY | 8 | Game show whose name ends in an exclamation point |
| 33% | PLATYPUS | 8 | Animal whose name often has duck-billed in it |
| 33% | TKTS | 4 | Times Square sign shown in lowercase letters |
| 33% | GMAIL | 5 | Its logo resembles the letter “M” in the shape of an envelope |