| 100% | POPUP | 5 | Online ad in its own window: Hyph. |
| 83% | POPUP | 5 | Web ad in its own window: Hyph. |
| 81% | POPUP | 5 | Online ad with its own window: Hyph. |
| 71% | POPUP | 5 | Ad in its own window |
| 42% | POPUP | 5 | Ad that opens in a new window: Hyph. |
| 40% | CONFIT | 6 | Meat cooked in its own fat |
| 39% | CONFIT | 6 | Goose cooked in its own fat, say |
| 39% | PEZ | 3 | Candy that comes in its own dispenser |
| 39% | LAPTOP | 6 | Computer often carried in its own bag |
| 39% | CONFIT | 6 | Duck dish cooked in its own fat |
| 39% | ETRADE | 6 | Online brokerage firm that retired its spokesbaby in 2014 (Hyph.) |
| 39% | EGOIS | 5 | "The _____ not master in its own house": Freud |
| 38% | POPUP | 5 | Intrusive online ad: Hyph. |
| 38% | OMELETTE | 8 | Dish that may be made in its own pan |
| 38% | STARKIST | 8 | Charlie is in its ads |
| 37% | ETRADE | 6 | Online investment service that retired its spokesbaby in March 2014: Hyph. |
| 37% | CONFIT | 6 | French term for cooking meat slowly in its own fat |
| 37% | CHINA | 5 | Porcelain tableware that might be stored in its own cabinet |
| 37% | HOMETEAM | 8 | Side that's playing in its own ballpark: 2 wds. |
| 37% | CONFITARTIST | 12 | Chef who's expert at preparing duck in its own fat? |
| 36% | AFLAC | 5 | Company with a duck in its ads |
| 36% | KEEBLER | 7 | Cookie company with elves in its ads |
| 36% | KEEBLER | 7 | Cookie brand with elves in its ads |
| 36% | PAT | 3 | Word that's its own synonym in reverse |
| 36% | AOL | 3 | Company that introduced its own email in 1993 |
| 36% | SPAM | 4 | Canned meat with its own museum in Minnesota |
| 36% | GILL | 4 | Respiratory organ with its own heart, in octopuses |
| 36% | OREO | 4 | Cookie with its own emoji in Microsoft Teams |
| 36% | ORPHAN | 6 | Single word on its own line, in typesetting |
| 36% | AAMCO | 5 | Company with a "beep-beep" in its ads |