| 100% | CRAIGSLIST | 10 | Online marketplace with a "barter" category |
| 70% | ETSY | 4 | Online marketplace with a Craft Supplies section |
| 59% | ETSY | 4 | Online marketplace with one-of-a-kind finds |
| 55% | EBAY | 4 | Online auction site with a "Sports Memorabilia" category |
| 55% | EBAY | 4 | Online marketplace with auctions |
| 55% | ETSY | 4 | Online marketplace with crafts |
| 54% | ETSY | 4 | Online marketplace with handmade goods |
| 54% | VRBO | 4 | Online marketplace with holiday homes |
| 54% | ETSY | 4 | Online marketplace with handmade gifts |
| 53% | EBAY | 4 | Online marketplace with many used items |
| 51% | NYSE | 4 | Marketplace with a nine-thirty opening bell: Abbr. |
| 51% | STUBHUB | 7 | *Ticket marketplace with a FanProtect Guarantee |
| 51% | STUBHUB | 7 | Ticket marketplace with a rhyming name |
| 51% | ESPY | 4 | Award with a Best Upset category |
| 51% | PEABODY | 7 | Award with a Journalistic Integrity category |
| 51% | ESPY | 4 | Award with a Best Play category |
| 49% | ETSY | 4 | Website with a "Craft Supplies" category |
| 49% | MSN | 3 | Online portal with a butterfly logo |
| 49% | ELLE | 4 | Online magazine with a "Runway" section |
| 49% | MSN | 3 | Online company with a butterfly logo |
| 49% | AMA | 3 | Online event with a host: abbr. |
| 48% | FORTNITE | 8 | Online game with a Battle Royale mode |
| 48% | ETSY | 4 | Online site with a Craft Supplies section |
| 47% | TWEET | 5 | Online message with a maximum of 140 characters |
| 47% | SLATE | 5 | Online magazine with a "Dear Prudence" advice column |
| 47% | EBAY | 4 | Online site with a "Buy It Now" feature |
| 47% | ETSY | 4 | E-tailer with a "Vintage" category |
| 47% | CATFISH | 7 | Lure with a phony online persona |
| 47% | OSHA | 4 | Org. with a QuickTakes online newsletter |
| 47% | CATFISH | 7 | Lure with a fake online persona |