| 100% | KLEENEX | 7 | Paper tissue brand name that is now generic |
| 43% | LEGO | 4 | Brand name that happens to be Latin for "I read" |
| 43% | NESTLES | 7 | Brand name that used to be spelled out in commercials |
| 39% | VIVA | 4 | Paper towel brand whose name is a Spanish word |
| 36% | YETI | 4 | Cooler brand whose name is also that of a mythical creature |
| 36% | EVIAN | 5 | Water brand whose name in reverse is a word that means "innocent" |
| 35% | IAN | 3 | Name that is also a suffix |
| 35% | AVON | 4 | Brand name that might ring a bell? |
| 35% | OLAY | 4 | Brand name that sounds like a cheer |
| 35% | SEIKO | 5 | Brand name that means "exquisite" in Japanese |
| 34% | ESSO | 4 | Brand name that's coincidentally Italian for "it" |
| 34% | TUMS | 4 | Brand name that spells something not nice backward |
| 34% | LEGGS | 5 | Brand name that alludes to its original container |
| 34% | SAAB | 4 | Swedish automaker that is now defunct |
| 34% | DODO | 4 | Stout bird that is now extinct |
| 34% | SMYRNA | 6 | Ancient city that is now Izmir |
| 34% | DODOS | 5 | "Dumb" birds that are now extinct |
| 34% | QTIP | 4 | Brand-name swab that might be used to remove makeup: Hyph. |
| 34% | POPOV | 5 | Vodka brand that, despite its name, is not Russian |
| 34% | RCA | 3 | Brand name that's an anagram of 31-Across |
| 34% | ALAR | 4 | Apple color enhancer that is now banned |
| 33% | THEN | 4 | That was ___, this is now |
| 33% | AMWAY | 5 | Brand name that's pig Latin for a band name |
| 33% | ESSO | 4 | Brand name that sounds like two letters of the alphabet |
| 33% | SOS | 3 | Brand name that looks like it has a missing period |
| 33% | COMB | 4 | Hair implement that can be covered with a sheet of tissue paper to create a makeshift kazoo |
| 33% | EMU | 3 | Tasmanian ___ (flightless Australian bird that is now extinct) |
| 33% | TAG | 3 | Playground game that is now a professional sport |
| 33% | THY | 3 | "'Tis but ___ name that is my enemy": Juliet |
| 33% | NED | 3 | Name that is the name of a room when spelled backwards |