| 100% | NAIR | 4 | Product once advertised with the jingle "Who wears short shorts? ..." |
| 81% | NAIR | 4 | Brand once advertised with the jingle "We wear short shorts ..." |
| 56% | WONDERBRAS | 10 | Products once advertised with the slogan "Hello boys" |
| 54% | OLAY | 4 | Product once advertised with the line "The splendor of your skin" |
| 54% | IMAC | 4 | Product once advertised with the catchphrase "There's no step 3!" |
| 54% | PEPSI | 5 | Product once advertised with the slogan "The choice of a new generation" |
| 52% | SANKA | 5 | Product once advertised with the slogan "Everything you love about coffee without everything you don't" |
| 44% | KEDS | 4 | Product once touted with the slogan "They feel good" |
| 42% | ALMONDJOY | 9 | Product once pitched with the line "Sometimes you feel like a nut" |
| 42% | KIA | 3 | Car once advertised with the slogan "The power to surprise" |
| 42% | SAABS | 5 | Cars once advertised with the slogan "Find your own road" |
| 41% | SALTINES | 8 | They were once advertised with the slogan "Polly wants a cracker?" |
| 41% | SAAB | 4 | Car once advertised with the slogan "The relentless pursuit of common sense" |
| 41% | CAMEL | 5 | Brand once advertised with the line "They never get on your nerves" |
| 41% | BICPEN | 6 | Product advertised with the slogan "Writes first time, every time" |
| 37% | AJAX | 4 | Product with TV's first advertising jingle, 1948 |
| 37% | PORK | 4 | Pig product once advertised as "the other white meat" |
| 37% | EDSEL | 5 | Product advertised with the slogan "It acts the way it looks, but it doesn't cost that much" |
| 36% | STP | 3 | Product with the old jingle line "One little can will keep you running free" |
| 36% | SAKI | 4 | Author who famously ended a short story with the line "Romance at short notice was her specialty" |
| 35% | DANMARINO | 9 | Quarterback who wore number 13 during his time with the Miami Dolphins: 2 wds. |
| 35% | ALICE | 5 | With 7-Across, short story writer who won the 2013 Nobel Prize in Literature |
| 35% | STEVENASH | 9 | Point guard who wore number 13 during his time with the Phoenix Suns: 2 wds. |
| 35% | ALEXRODRIGUEZ | 13 | Infielder who wore number 13 during his time with the New York Yankees: 2 wds. |
| 34% | ROSALINA | 8 | Magical character in the Super Mario games who wears a turquoise dress with a silver crown |
| 34% | DAVID | 5 | With 32-Across, "Space Oddity" singer who once had the alter ego "Ziggy Stardust" |
| 34% | CARLOS | 6 | With 76-Across, Mexican business magnate who was once the world's richest person |
| 34% | TOADETTE | 8 | Childlike character in the Super Mario games who wears a pink dress with a pink mushroom hat |
| 34% | VELMA | 5 | ___ Dinkley, character with a bob haircut from the "Scooby-Doo" franchise who wears a baggy, orange sweater |
| 34% | RINSO | 5 | Product once advertised as having Solium |