| 100% | PESTON | 6 | Robert —, ITV Political Editor and former BBC Business Editor |
| 43% | PESTON | 6 | Robert —, ITV News Political Editor since 2016 |
| 31% | MEG | 3 | Business executive and political activist Whitman |
| 28% | DANMASKELL | 10 | Former BBC TV tennis commentator and British Davis Cup team coach who died in 1992 |
| 28% | OSMAN | 5 | Richard —, co-creator and former co-presenter of BBC TV quiz show Pointless |
| 28% | OPPORTUNITY | 11 | BBC Radio and later ITV talent show hosted by Hughie Green |
| 27% | STJOHN | 6 | Ian —, former Scotland and Liverpool footballer; co-star of ITV programme Saint and Greavsie |
| 27% | WAGTHEDOG | 9 | 1997 political satire starring Dustin Hoffman and Robert De Niro |
| 27% | BATES | 5 | Simon —, former BBC Radio 1 and Radio 2 presenter associated with the feature Our Tune |
| 27% | JACKIEONASSIS | 13 | Political dynasty member who was a fashion icon and book editor: 2 wds. |
| 27% | COMPACT | 7 | 1960s BBC TV soap opera starring Frances Bennett and Robert Desmond |
| 27% | MAIR | 4 | Eddie —, former LBC and BBC broadcaster; hosted Radio 4's PM |
| 26% | PROTECTORS | 10 | The —, 1970s ITV drama series starring Robert Vaughn and Nyree Dawn Porter |
| 26% | SNOW | 4 | Peter —, former presenter of BBC TV series Newsnight and Tomorrow's World |
| 26% | FALKENDER | 9 | Marcia —, former personal, political and private secretary to prime minister Harold Wilson |
| 26% | LINDA | 5 | & 6D Actress and former glamour model who played Carrie Nicholls in ITV soap Emmerdale from 2007-08 |
| 26% | HARDY | 5 | Robert —, actor who played Siegfried Farnon in BBC TV series All Creatures Great and Small |
| 25% | ALANPLATER | 10 | Dramatist; author of ITV’s The Beiderbecke Trilogy and BBC TV series Trinity Tales |
| 25% | ARTFORUM | 8 | Magazine that was once, per a former editor, a “camarilla of kingmakers and bullyboys” |
| 25% | LEEMING | 7 | Jan —, former BBC TV newsreader; contestant on 2006 ITV series I'm A Celebrity, Get Me Out Of Here! |
| 24% | DOWNFALL | 8 | Political undoing and descent |
| 24% | ALANHANSEN | 10 | Former Liverpool and Scotland footballer whose credits as a pundit include BBC TV's Match of the Day |
| 24% | MISSING | 7 | "The President Is ___," political thriller written by former US President Bill Clinton and novelist James Patterson |
| 24% | EVANS | 5 | Former London Times editor Harold |
| 24% | KAT | 3 | Political candidate and commentator ___ Abughazaleh |
| 23% | BRADEN | 6 | Bernard —, presenter of BBC TV and ITV consumer affairs programmes who married actress Barbara Kelly in 1942 |
| 23% | BAIT | 4 | ___ and switch (unethical business practice) |
| 22% | LEAH | 4 | Actress and former Scientologist Remini |
| 22% | COLIN | 5 | Activist and former quarterback Kaepernick |