| 100% | LUX | 3 | Soap brand that had ads with Elizabeth Taylor and Kim Novak |
| 33% | ECTO | 4 | Hi-C ___ Cooler, beverage that had a tie-in with the Ghostbusters brand and was famous in the 80s |
| 31% | COKE | 4 | Soft drink brand that has a rivalry with Pepsi, informally |
| 31% | OREO | 4 | Brand that has a tie-in with Lady Gaga, I kid you not |
| 30% | IMNOTADOCTOR | 12 | With 40- and 48-Across, much-mocked ad phrase that could have been said by the answers to the four starred clues |
| 30% | KING | 4 | Burger ___, fast food brand that has a rivalry with McDonald's |
| 30% | CHOBANI | 7 | Yogurt brand that competes with Oikos and Fage |
| 30% | ASICS | 5 | Shoe brand that competes with Avia and Nike |
| 30% | AVIA | 4 | Shoe brand that competes with Nike and Reebok |
| 30% | AVIS | 4 | Rental brand that competes with Alamo and Enterprise |
| 30% | ACME | 4 | Brand that supplies Wile E. Coyote with fake tunnels and TNT |
| 29% | SERTA | 5 | Mattress brand that competes with Tempur-Pedic and Sealy |
| 29% | GOOP | 4 | Lifestyle brand that has sold gold dumbbells, camel-milk home delivery, and a silk toothbrush |
| 28% | OREO | 4 | Brand that has tweeted, "It's always 'Milk's Favorite Cookie' and never 'The Cookie's Favorite Milk 😢'" |
| 28% | WATER | 5 | With 4-Down, amusement attractions that might have chutes and ladders |
| 27% | ALLMYCHILDREN | 13 | Soap opera that has featured Mark Consuelos and Kelly Ripa, who married in 1996: 3 wds. |
| 27% | MIGOS | 5 | Hip-hop trio that had a #1 hit in 2017 with "Bad and Boujee" |
| 27% | CRUMBL | 6 | Dessert chain that has partnered with Benson Boone and Dove ... |
| 27% | EDYS | 4 | Brand that has Dibs |
| 27% | LAVA | 4 | Soap brand that contains pumice |
| 27% | NESCAFE | 7 | Brand that had instant success? |
| 26% | DONJULIO | 8 | Tequila brand that Monaleo rhymes with foo-leo and Yu-Gi-Oh! |
| 26% | OREO | 4 | Brand that had a 2012 centennial |
| 26% | RAISINBRAN | 10 | Kellogg's cereal brand, that has wheat bran flakes and raisins: 2 wds. |
| 26% | WNET | 4 | New York channel branded as "Thirteen" and has the slogan, "Media with Impact" |
| 26% | HAM | 3 | ___ and bananas hollandaise, vintage recipe with cured pork that might have had an "interesting" flavor |
| 25% | OKA | 3 | Lada automobile brand that originally had a 40 cu in engine and was given to many service veterans free |
| 25% | SNAPPLE | 7 | Brand that has "Real Facts" on its products |
| 25% | LABEL | 5 | I'm the tag that has the brand, size, and do's & don'ts for your jeans. Who am I? |
| 25% | LATEXPAINT | 10 | Wall covering that's washable with soap and water |