| 100% | LUX | 3 | Soap brand with a lavish-sounding name |
| 61% | DOVE | 4 | Soap brand with a bird logo |
| 58% | HIC | 3 | Juice box brand with a hyphenated name |
| 58% | POPOV | 5 | American vodka brand with a Russian name |
| 58% | HOKA | 4 | Running shoe brand with a Maori name |
| 58% | SONOS | 5 | Wireless speaker brand with a palindromic name |
| 57% | AMOS | 4 | Famous ___ (cookie brand with a rhyming name) |
| 57% | AHOY | 4 | Chips ___! (cookie brand with a nautical name) |
| 57% | SONOS | 5 | Wireless-speaker brand with a palindromic name |
| 56% | VLASIC | 6 | Brand with a spokesstork who sounds like Groucho |
| 56% | SMIRNOFF | 8 | Vodka brand with a Russian name |
| 56% | TFAL | 4 | Kitchenware brand with a hyphenated name |
| 56% | AJAX | 4 | Cleaning brand with a mythological name |
| 56% | OXO | 3 | Kitchen brand with a palindromic name |
| 56% | HIC | 3 | Juice brand with a hyphenated name |
| 56% | PERT | 4 | Shampoo brand with a "sassy" name |
| 56% | AVIA | 4 | Shoe brand with a "fly" name |
| 56% | COMET | 5 | Cleaning brand with a celestial name |
| 55% | AJAX | 4 | Cleanser brand with a name from mythology |
| 55% | TORO | 4 | Landscaping brand with a bull-related name |
| 55% | IKEA | 4 | International brand with a three-syllable name |
| 55% | OMEGA | 5 | Watch brand with a one-letter name |
| 55% | HAAGENDAZS | 10 | New York City-born ice cream brand with a Danish-sounding name |
| 54% | WOOLITE | 7 | Detergent brand with a fabric in its name |
| 54% | ROLDGOLD | 8 | Pretzel brand with a rhyming name: 2 wds. |
| 54% | JELLO | 5 | Snack brand with a hyphen in its name |
| 54% | HIC | 3 | Juice drink brand with a hyphen in its name |
| 53% | STEER | 5 | One with a brand name? |
| 53% | POPOV | 5 | Brand of cheap vodka with a Russian-sounding name |
| 53% | ECKO | 4 | Clothing brand with a long vowel mark in its name |