| 100% | BEER | 4 | The fitting missing letters of this brand name: __UDW__IS___ |
| 46% | ESSO | 4 | Brand name that sounds like two letters of the alphabet |
| 44% | ZULU | 4 | Letter of the NATO alphabet that is also the name of an African language |
| 44% | OMEGA | 5 | Swiss watch brand named for the last letter of the Greek alphabet |
| 44% | CANTSAYSURE | 11 | Is unable to pronounce the name of a deodorant brand? |
| 43% | EGGO | 4 | Brand whose last letter is in the shape of its product |
| 43% | EIGHTEEN | 8 | Racehorse names are limited to this no. of letters |
| 43% | GPS | 3 | The fitting missing letters in _OOGLE MA_ _ |
| 43% | GREEK | 5 | Pi is the 16th letter of this language |
| 42% | KIWI | 4 | Flightless bird which is the name of a shoe polish brand |
| 42% | ILHAN | 5 | First name of the This Is What America Looks Like memoirist |
| 42% | SALADATEA | 9 | Drink brand whose first five letters spell the name of a food |
| 41% | DVR | 3 | TiVo is the brand name of one: Abbr. |
| 41% | MACBETH | 7 | Saying the name of this Scottish play is unlucky |
| 41% | OHM | 3 | Physics unit whose name is pronounced at the beginning of its representative Greek letter |
| 40% | SWF | 3 | Personal ad letters whose full form is the name of a 1992 Bridget Fonda thriller |
| 40% | HURRICANE | 9 | The list of names for this type of meteorological feature will include Nana, Omar and Paulette this year |
| 40% | TWO | 3 | Placement number of letters missing from the question, which are the key to the contest answer |
| 40% | NEWYEAR | 7 | What the last four letters of eight key answers in this puzzle might be considered, cryptically |
| 39% | MERCURY | 7 | Quicksilver is the common name of this element |
| 39% | PET | 3 | Creature whose name is one letter off from the type of doctor who takes care of it |
| 39% | NIKE | 4 | Sportswear brand known for its Air Jordan shoes, that is named after the Greek goddess of victory |
| 39% | KLM | 3 | Airline whose name is consecutive letters of the alphabet |
| 39% | NICADS | 6 | Many batteries are often called this even though the name is a registered trademark of the SAFT Corporation |
| 39% | BEER | 4 | The apt missing letters here: __udw__is____ |
| 39% | THECFL | 6 | In 2006, Heisman Trophy winner Doug Flutie was named the best player of all time in this league |
| 38% | KENTUCKYDERBY | 13 | First leg of the Triple Crown, whose levels of success can be found in this puzzle's circled letters |
| 38% | SEUSS | 5 | Theodor Geisel is the real name of this Dr. |
| 37% | DEMIMOORE | 9 | Actress whose full name can be made from the letters of DO RE MI |
| 37% | BREATH | 6 | *Brrr* Dragon's ___, try this frozen dessert dipped in liquid nitrogen that will give the illusion of the dessert's name |