| 100% | APPL | 4 | Tim Cook's company, per Nasdaq |
| 47% | MBA | 3 | Tim Cook's deg. |
| 46% | APPLE | 5 | Cook's company |
| 45% | CEO | 3 | Tim Cook's title at Apple |
| 44% | CEO | 3 | Tim Cook's title at Apple: Abbr. |
| 38% | ALONE | 5 | “In bad company,” per “The Devil’s Dictionary” |
| 38% | CEO | 3 | Apple's Tim Cook, for example: Abbr. |
| 37% | CEO | 3 | Tim Cook, at Apple |
| 37% | EBAY | 4 | Company whose Nasdaq symbol is the company's name |
| 37% | CEO | 3 | Tim Cook for Apple: Abbr. |
| 35% | CEO | 3 | Tim Cook or Elon Musk, e.g. |
| 34% | APPLE | 5 | "World's most admired company," per Fortune |
| 34% | MBA | 3 | What Tim Cook got from Duke |
| 33% | ETS | 3 | S.A.T. company |
| 33% | ALONE | 5 | In bad company, per Bierce |
| 32% | APPLE | 5 | Tech company with a food name (that's headed by a Cook) |
| 32% | ALONE | 5 | "In bad company," per Ambrose Bierce |
| 32% | ROAST | 5 | Cook, like marshmallows for s'mores |
| 32% | FIRES | 5 | S'mores are cooked over them |
| 31% | CEOS | 4 | Business leaders like Tim Cook and Mark Zuckerberg: Abbr. |
| 31% | EBAY | 4 | Company whose Nasdaq symbol is its name |
| 31% | CAMPFIRES | 9 | S'mores are often cooked over them |
| 30% | IBM | 3 | Company with the most U.S. patents per year since 1993 |
| 30% | ETRADE | 6 | Nasdaq company with an asterisk in its name |
| 30% | IRMA | 4 | "Joy of Cooking" writer ___ S. Rombauer |
| 29% | HELL | 4 | Where to go "for the company," per Mark Twain |
| 29% | MARKET | 6 | Stock __ Index, NASDAQ, Dow Jones, S&P |
| 29% | TAPIOCA | 7 | Cook's thickener |
| 29% | SAGE | 4 | Cook's seasoning |
| 29% | MITT | 4 | Cook's protection |