| 100% | KNEX | 4 | Toy brand with colorful rods and gears |
| 60% | KNEX | 4 | Lego-like toy brand with rods and connectors |
| 49% | LEGO | 4 | Toy brand with plastic bricks and minifigures |
| 49% | LEGO | 4 | Toy brand with building blocks and minifigures |
| 49% | TINKERTOY | 9 | Brand with rods and spools |
| 41% | LEGO | 4 | Toy brand with minifigures |
| 41% | NERF | 4 | Toy brand with soft sales? |
| 41% | PLAYMOBIL | 9 | Toy brand with plastic figures |
| 41% | NERF | 4 | Toy brand with foam darts |
| 40% | LEGO | 4 | Toy brand with a Ninjago line |
| 40% | LEGO | 4 | Toy brand with a BrickHeadz line |
| 40% | LEGO | 4 | Toy brand with a Minecraft line |
| 39% | LEGO | 4 | Toy brand with a Taj Mahal set |
| 39% | LEGO | 4 | Toy brand with a Statue of Liberty set |
| 39% | LEGO | 4 | Toy brand with theme parks on three continents |
| 39% | MARIMEKKO | 9 | Finnish designer brand with colorful fabrics |
| 39% | LEGO | 4 | Building toy brand with theme parks |
| 39% | REEL | 4 | Rod and ___ (fishing gear) |
| 39% | REEL | 4 | Rod and __ (fishing gear) |
| 39% | REEL | 4 | Rod and __; fishing gear |
| 38% | NERF | 4 | Brand with foam-based toys |
| 38% | LEGO | 4 | Toy brand with a 3,955-piece "Home Alone" set |
| 37% | LEGO | 4 | Construction toy brand with Star Wars building sets |
| 37% | HESS | 4 | Brand with an annual toy truck |
| 37% | OREO | 4 | Brand with coconut and pistachio "Thins" |
| 37% | IKE | 3 | Mike and ___ (colorful candy with a rhyming brand name) |
| 37% | LEGO | 4 | Toy brand that rhymes with 12-Across |
| 37% | STOLI | 5 | Brand with Ohranj and Razberi varieties, briefly |
| 37% | NERF | 4 | Brand with foam-based dart-shooting toys |
| 37% | LAYS | 4 | Brand with "Classic" and "Wavy" varieties |