| 100% | GEORGI | 6 | Vodka brand name whose fourth letter is written backwards in ads |
| 46% | KOOL | 4 | Brand name whose middle two letters are linked in its logo |
| 40% | ARIZONA | 7 | Brand name whose middle letter is capitalized for no apparent reason |
| 40% | SOBE | 4 | Drink brand whose name is written in CamelCase |
| 36% | EGGO | 4 | Brand whose last letter is in the shape of its product |
| 35% | OMEGA | 5 | Watch brand whose name is a Greek letter |
| 35% | OMEGA | 5 | Watch brand whose name is also a Greek letter |
| 35% | EVIAN | 5 | Water brand whose name is an adjective when spelled backward |
| 35% | ETA | 3 | Greek letter whose name is found in "theta" and "beta" |
| 34% | STAR | 4 | Actor whose name is in big letters on a movie poster |
| 34% | ETA | 3 | First letter in the Greek alphabet whose name is three letters long |
| 34% | POE | 3 | Literary figure whose name is a letter short of something he wrote |
| 34% | EVIAN | 5 | Water brand whose name in reverse is a word that means "innocent" |
| 34% | EWOK | 4 | Sci-fi creature whose name can be spelled with letters in Wookiee |
| 34% | REI | 3 | Outdoor-gear retailer whose name can be spelled from letters in retailer |
| 33% | AGEE | 4 | Pulitzer-winning author whose name is found in nonconsecutive letters of "page turner" |
| 33% | ICEE | 4 | Brand whose logo's letters are covered in snow |
| 33% | ORALB | 5 | Brand name whose last letter stands for "brush" |
| 32% | ALF | 3 | 1980s sitcom whose title is written in capital letters |
| 32% | AFLAC | 5 | Company whose name is quacked in ads |
| 31% | AMOR | 4 | Deity whose name is a city in Italia backwards |
| 31% | TRIVIA | 6 | "Hawaii and Tennessee are the only two U.S. states whose names end in doubled letters," e.g. |
| 31% | EBAY | 4 | Company name whose second letter is capitalized |
| 31% | SEALS | 5 | Animals whose habitat can be found in the first three letters of their name |
| 31% | ORWELL | 6 | English novelist George ___ (pen name) whose novella "Animal Farm" is considered one of the best ones written in the 20th century |
| 31% | BEN | 3 | With 22-Across, former senator whose name can be spelled using only the letters in NEBRASKA (his home state) |
| 31% | SKOL | 4 | Vodka brand whose name sounds like a toast |
| 31% | OREO | 4 | Brand name after "Oh! Oh!," in old ads |
| 31% | ANI | 3 | DiFranco whose first name can be found backward in her song title "Binary" |
| 30% | ELBA | 4 | Island whose name is another word in this puzzle spelled backward |