| 100% | WHITER | 6 | Word in ads for toothpaste and detergent |
| 49% | GENTLE | 6 | Word in a detergent ad |
| 46% | OWL | 3 | Creature in ads for Xyzal, TripAdvisor and America's Best Contacts & Eyeglasses |
| 43% | REUSE | 5 | Word between "reduce" and "recycle" in an environmental ad campaign |
| 43% | SNL | 3 | Originator of parody ads for 5-hour Empathy and Tylenol BM, in brief |
| 43% | SHE | 3 | Word after "does" and "doesn't" in an old ad slogan |
| 42% | MEUM | 4 | First word in Greek for 'what is mine and what is thine' |
| 39% | OPT | 3 | Word that can come before in or out and comes from the Latin for "to select" |
| 39% | ENDORSES | 8 | Appears in ads for, say |
| 39% | OED | 3 | Voluminous book published in Britain and where you may look for word meanings: Abbr. |
| 39% | ELECT | 5 | Word in political ads |
| 39% | ONLY | 4 | Word in sale ads |
| 38% | MOIST | 5 | Word in Duncan Hines ads |
| 38% | MOIST | 5 | Word in cake mix ads |
| 38% | VOTEYES | 7 | Words in pro-referendum ads |
| 38% | LIB | 3 | Word after ad for improv |
| 38% | SALE | 4 | Word in a store ad |
| 38% | EER | 3 | Word in poems for 'always' |
| 38% | MEASURE | 7 | Word before and after "for" in a Shakespeare play title |
| 37% | DONTSTARTWITHME | 15 | Words that might begin (or prevent) an argument, and a grammar tip for the three speakers in this puzzle |
| 37% | LEGGO | 5 | "___ my Eggo!" (catchphrase in ads for frozen waffles) |
| 37% | ILOG | 4 | Municipality surrounded by the Hilabangan River and named after the Tagalog word for river in the Philippines |
| 37% | PLOP | 4 | Word in an Alka-Seltzer ad |
| 37% | SEEKING | 7 | Word in many a personal ad |
| 37% | SYN | 3 | Word in a thesaurus, for short |
| 37% | RAGE | 4 | Word repeated in a Dylan Thomas' poem used in a 2018 Ford ad banned for encouraging driving to release anger |
| 37% | DENEUVE | 7 | Actress once featured in ads for Chanel No. 5 |
| 37% | NEU | 3 | Big word in German ads |
| 36% | BOER | 4 | Dutch word for farmer that was applied to European settlers of South Africa in the 18th and 19th centuries |
| 36% | FOOL | 4 | Happy April ___'s Day! Find synonyms for 48a in the words at 19a, 23a, 35a, 56a, 4d, and 39d |