| 100% | IVORYSOAP | 9 | Cleaner marketed by its ability to float in water |
| 41% | BUOYANCY | 8 | Ability to float on water |
| 41% | IVORYSOAP | 9 | Product advertised by how it floats in water |
| 38% | BUOYANCY | 8 | Ability to keep afloat in water |
| 36% | PERFECTPITCH | 12 | Ability to identify a musical note just by hearing it |
| 34% | TEAPOT | 6 | It might be up to its neck in hot water |
| 34% | MOUTHWASH | 9 | Liquid swished in the mouth to clean it |
| 34% | SPECULATE | 9 | It can be risky to do this in the stock market |
| 34% | RECHARGE | 8 | To boost the battery of a device by plugging it in |
| 34% | SLEEPMASK | 9 | It's worn by people to block out light in bed |
| 33% | TAP | 3 | You turn it to dispense water in the kitchen |
| 33% | SCOURER | 7 | Use it in the kitchen to scrub pans clean |
| 33% | EGG | 3 | Food item that will float in a bowl of water if it's old |
| 33% | BUOYANCY | 8 | Ability to float |
| 33% | NATANT | 6 | Floating in water |
| 33% | NATURE | 6 | It's "loved by what is best in us," according to Emerson |
| 32% | NEUROPLASTICITY | 15 | Brain's ability to form new connections ... as represented by the circled letters in this puzzle |
| 32% | NATANT | 6 | Floating in water, as leaves |
| 32% | BUOYANCY | 8 | The ability to float |
| 32% | SIDE | 4 | In billiards, spin imparted to a ball by striking it off-centre with the cue |
| 31% | PLANKTON | 8 | Prawns eat these tiny beings that float in water |
| 31% | DOT | 3 | In music, the symbol placed after a note to increase its time value by a half |
| 31% | BUOYANT | 7 | Having the ability to float |
| 31% | NESS | 4 | Loch —, body of water in northwest Scotland said to be inhabited by a monster |
| 31% | OREO | 4 | In a taste test by Epicurious, it lost out to the Back to Nature Classic Creme Cookie |
| 31% | SEAPLANE | 8 | Aircraft which can float in water |
| 30% | BANANA | 6 | Elongated fruit that floats in water |
| 30% | EGG | 3 | Something that's gone bad if it floats when placed in a bowl of water |
| 30% | TAGLINE | 7 | "Just when you thought it was safe to go back in the water," e.g. |
| 30% | BUOYS | 5 | Floats in the water |