| 100% | IVORYSOAP | 9 | Product whose original slogan was "It floats" |
| 62% | IVORY | 5 | Soap whose first slogan was "It floats!" |
| 57% | AJAX | 4 | Powdered cleanser whose original slogan was "Stronger than dirt!" |
| 56% | POPTARTS | 8 | Product whose original mascot was Milton the Toaster |
| 49% | IPOD | 4 | Apple product whose slogan was “1,000 songs in your pocket” |
| 47% | USSTEEL | 7 | Company whose headquarters were built from its own product |
| 45% | ALA | 3 | St. whose slogan is "Where America finds its voice" |
| 44% | MAGNACARTA | 10 | Document whose original version was annulled by the Pope the same year it was adopted, in 1215 |
| 43% | ENYA | 4 | Irish singer whose "May It Be" was nominated for an Oscar for Best Original Song |
| 43% | EGGO | 4 | Brand whose last letter is in the shape of its product |
| 42% | COKE | 4 | "___ is it" (old slogan) |
| 41% | STRINGCHEESE | 12 | Product whose proteins are aligned in manufacturing |
| 40% | SIN | 3 | It could be original |
| 40% | SIN | 3 | It may be original |
| 40% | IPOD | 4 | Product whose introduction was music to people's ears? |
| 40% | DRPEPPER | 8 | Product whose name lost its period in the 1950s |
| 39% | IMAC | 4 | Product whose 1-Across is a 61-Across |
| 39% | PAM | 3 | Product whose main ingredient is canola oil |
| 39% | UNO | 3 | Its slogan is "You know" |
| 39% | EDDIEMONEY | 10 | Rock singer whose original last name was Mahoney |
| 39% | ACTIVIA | 7 | Product whose longtime spokesperson was Jamie Lee Curtis |
| 39% | ALI | 3 | Boxer whose original surname was Clay |
| 39% | NBC | 3 | Its slogan was once "Be there" |
| 38% | RICEARONI | 9 | Product whose jingle was based on the 1923 hit "Barney Google" |
| 38% | PAM | 3 | "The Office" character whose original last name was Beesly |
| 38% | METS | 4 | Baseball team whose original full name is rarely used |
| 38% | MRT | 3 | Actor whose original name was Laurence Tureaud |
| 38% | OREO | 4 | Cookie whose current slogan is "Stay Playful" |
| 38% | NBC | 3 | Its slogan was once "Parade of Stars" |
| 38% | KEDS | 4 | Its slogan was once "They feel good" |