| 100% | CHARMIN | 7 | Toilet-paper brand whose ads feature a family of bears |
| 49% | CHARMIN | 7 | Toilet paper brand with a bear mascot |
| 46% | STOLI | 5 | Vodka brand whose label features a sketch of a Moscow hotel |
| 41% | CHARMIN | 7 | Toilet paper brand whose longtime spokesperson was Mr. Whipple |
| 41% | SERTA | 5 | Mattress brand whose ads feature talking sheep |
| 41% | TRIX | 4 | Cereal whose ads feature a "silly rabbit" |
| 41% | AFLAC | 5 | Insurance company whose ads feature a duck |
| 41% | STATESEAL | 9 | Louisiana's features a family of pelicans |
| 41% | OMEGA | 5 | Swiss watch brand whose ads feature George Clooney |
| 40% | PEPSI | 5 | Brand whose ads once featured Michael Jackson |
| 38% | GEICO | 5 | Insurance company whose ads feature a gecko who speaks with a Cockney accent |
| 38% | THEINCREDIBLES | 14 | Best Animated Feature Oscar winner featuring a family of superheroes whose quiet suburban life is disrupted (2 wds.) |
| 38% | AMOCO | 5 | Old brand whose logo featured a torch |
| 37% | FIJI | 4 | Global brand whose labels feature a hibiscus flower |
| 37% | RICEARONI | 9 | Brand whose first commercial featured a cable car |
| 36% | BACARDI | 7 | Rum brand whose logo features a black and gold bat |
| 36% | PARKAY | 6 | Margarine whose ads once featured a talking tub |
| 36% | RENAULT | 7 | French car brand whose badge features a lozenge |
| 36% | SCOTT | 5 | Brand of toilet paper |
| 36% | UTZ | 3 | Snack brand whose logo features a girl with a red bow |
| 36% | ARRID | 5 | Toiletry brand whose TV ads once featured the Supremes |
| 36% | BUDICE | 6 | Anheuser-Busch product whose ads once featured a penguin |
| 36% | HYUNDAI | 7 | Korean car brand whose badge features a slanted H |
| 36% | XXXX | 4 | School whose yard features a statue of Henry VI |
| 36% | PAPA | 4 | One of a bear family |
| 35% | NBA | 3 | Org. whose logo features a silhouette of Jerry West |
| 35% | POLAR | 5 | Seltzer brand whose logo depicts a bear |
| 34% | SALADATEA | 9 | Drink brand whose first five letters spell the name of a food |
| 34% | OGLALA | 6 | Tribe whose flag features a circle of tepees on a red background |
| 34% | OREIDA | 6 | Food brand whose name is a portmanteau of two state names |